In its quest to continue to give back to society and deepen its appreciation for the media, the management of PricewaterhouseCoopers, a leading professional services firm has announced its decision to host for the first time the PwC media award for excellence.

This was made known to members of the press by the Managing Director of PwC, Mr. Uyi Akpata, during the annual PwC media capacity development workshop in Lagos recently.

According to Akpata the award which aims to be an annual event is targeted at rewarding excellence in reporting in Nigeria as well as advancing the journalism profession. “We are launching the first edition of the PwC Media Awards for Excellence in the coming year and this is a continuation of our corporate responsibility role of enhancing the skills of our key stakeholders, which includes business reporters, in the areas of Finance, Tax and Business reporting. We believe in encouraging and recognising excellence and so our aim is to motivate the media to write better reports which in turn will help to promote better journalism.”

Speaking further on the issue, Taiwo Oyedele, head of Tax and advisory, PwC stated that the award is aimed at appreciating professional journalism in Nigeria and thereby encouraging its growth. According to him, there will be winners in various categories, and all these categories would be appreciated for their output within the year under review.

“We hope this award will encourage healthy competition and ultimately improve the quality of writing and reporting of news,” he enthused.

•Photo shows PwC MD, Uyi Akpata.