Fidelity Bank Plc on Monday flagged off a Digital Banking Awareness Campaign Week, as part of concerted efforts to make financial services easy and accessible to its customers.

Organised by the Bank’s South-West Directorate, the week-long campaign aptly dubbed “Go Digital” seeks to create awareness on its electronic banking products and services.

Speaking at the opening ceremony at the Corporate Head Office in Lagos, Regional Bank Head (RBH), Ikeja, Ken Opara, said the campaign is aimed primarily at sensitising customers on the attendant benefits of using the bank’s e-products.

He harped on the need for banks to leverage digital technologies and platforms to provide greater convenient banking solutions for customers and according to him one bank that is the vanguard of this is Fidelity Bank.

“The bank has continued to invest significant resources on technology thus enabling it to digitise and offer easy to use e-banking products and services” he said. Some of the flagship products and services the staff would be creating awareness for include the recently upgraded Fidelity Online Banking platform. “The new look and more advanced and user-friendly online banking platform comes with additional functionalities thus making financial service activities easier and faster for an unmatched customer experience,” Opara stated.

Motivated by the desire to continuously improve customer experience on its services, Fidelity Bank recently introduced a personalised self-service feedback system on its flagship Instant Banking Service *770#. With all of these significant strides in technology deployment, Opara noted that there was a need to enlighten the bank’s customers on some of its latest offerings.

•Photo shows, L-R; The Regional Bank Head (RBH), Ifeanyi Nwosu; RBH, Yaba-Surulere, Chetachi Ezenagu; RBH, Ikeja, Ken Opara; RBH, Victoria Island, Chinwe Iloghalu; RBH, Agege-Ikorodu, Lazarus Okolie; RBH, Festac, Paschal Nzeribe, all of Fidelity Bank Plc at the flag-off the Lagos & South West Directorate Digital Banking Campaign held at the Bank’s head office in Lagos on Monday.