The search is on for the successor of the Cussons Baby Moment 2017 competition winner, Isaiah Tega Eyohwo, as PZ Cussons organisers of Cussons Baby Moment has flagged off the 2018 edition of the customers’ loyalty promotions.

According to the company’s website, the 2018 edition which is the competition’s fifth is open to kids from 0 to 24 months. Over N5 million worth of prizes are expected to be won.

First place winner will smile home with one million naira while first and second runner-up will get N750,000 and N350,000 respectively.

To enter for the competition, parents are to buy any Cussons Baby product, take a picture of their baby with the Cussons Baby product and log on to www.cussonsbabymoments.com.ng to fill in the required details and upload the picture of the baby.

Votes are expected to be sought from friends and loved ones to give the baby the required number of votes for qualification.

Entry closes on February 23, 2018.

Isaiah Tega Eyohwo emerged the winner of the 2017 of the edition in an elaborate ceremony that took in Lagos.

Alex Goma, Managing Director of Cussons Baby, had said at the grand finale that the rationale behind the promo was to create fond memories between parents and children.

“We appreciate the bond between parents and their children and that is why we feel that this promo will help to strengthen that bond which will in turn create value for the brand,” Goma had said.