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Five lucrative ways Nigerians can make money on TikTok

News Express |25th Jul 2025 | 783
Five lucrative ways Nigerians can make money on TikTok

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TikTok has emerged as a thriving platform for creatives, entrepreneurs, and entertainers in Nigeria, offering numerous opportunities to turn content creation into a profitable venture.

With millions of active users and growing influence, here are five effective ways Nigerians can earn money on TikTok:

1. Get creative with brand partnerships: Imagine partnering with your favorite Nigerian brands to showcase their products or services in your TikTok videos. From fashion and beauty to food and entertainment, the possibilities are endless. With a large and engaged following, you can negotiate lucrative deals and earn money through sponsored content.

2. Sell your products and showcase your talents: Whether you’re a talented artist, a skilled chef, or a fashion designer, TikTok provides the perfect platform to showcase your products and services. Utilise TikTok’s e-commerce features or link to your online store to sell merchandise, beauty products, or handmade goods.

3. Leverage your influence: As a TikTok influencer, you have the power to shape opinions and drive sales. With a loyal following, you can earn money through affiliate marketing, shoutouts, and sponsored content. Whether you’re promoting products, services, or causes, your influence can translate into real money.

4. Go live and earn gifts: TikTok LIVE allows you to connect with your followers in real-time, build a community, and earn money through gifts. These gifts can be converted into real money, providing a steady stream of income for popular creators.

5. Monetise your content with ads: TikTok’s advertising platform allows you to monetise your content and earn money through ads. With a large and engaged following, you can leverage TikTok’s ad revenue sharing program to earn a passive income.

To succeed on TikTok, the focus should be on:

1. Creating high-quality, engaging contents that resonate with your audience

2. Building a large and active follower base through consistency and interaction

3. Leveraging relevant hashtags and trends to increase your visibility

4. Collaborating with other creators and brands to expand your reach

5. Utilising TikTok’s features, such as effects, duets, and reactions, to enhance your content.

(The Nation)




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