The release of Grammy-winning singer Burna Boys chest-thumping seventh album, ˜I Told Them, has been greeted with angry reviews on social media, redirecting the singers criticisms of Afrobeats back at him.

The 32-year-old, born Damini Ogulu, drew the ire of Afrobeats enthusiasts with his remarks in an interview with Apple Musics Zane Lowe on Monday to promote his new album out Friday (today).

He argued that many of his contemporaries records lacked substance.

Ninety percent of them have no real-life experiences that they can understand. Which is why you hear most of Nigerian music or African music, or Afrobeats, as you people call it, is mostly about nothing, literally nothing, he said.

Burna claimed that there is no substance to the genre because most Afrobeats artists only talk about having an amazing time in their songs.

On YouTube, the comments did not seem to have any effect on the reception of the African Giants latest project with the accompanying videos for his 15-track album being overwhelmingly positive.

However, a multitude of fans on Twitter were much more disapproving, using expressions such as no substance and mid, a slang word for something viewed as mediocre. (Channels TV)