The Managing Director and Chief Executive Officer of Airtel Nigeria, Segun Ogunsanya, has called on Nigerians, including corporate organisations, government and NGOs, to join efforts in humanitarian causes to support the less privileged.

Ogunsanya made this call on Thursday, atthe premiere of Season 2 of Airtel’s revolutionary CSR initiative, Touching Lives, at theCongress Hall of Transcorp Hilton,Abuja, where the company showcased its interventions toward less privileged individuals, people and communities in Nigeria.

According to the telco’s Chief Executive, “if we all support just one programme in our immediate communities, it will make a huge difference in making our country a better place for all.

“At Airtel, we believe that to be a great company, we must first and foremost be a good company; and we are very much committed to earning our social license – the love and acceptance of the various communities and people we serve,” he said.

Also speaking at the event, the Wife of the Vice President, Mrs. Dolapo Osinbajo, commended Airtel Nigeria for its steadfast support to the underprivileged in the Nigerian society through the Airtel Touching Lives platform and other laudable initiatives.

Mrs. Osinbajo, who was the Special Guest of honour at the premiere, noted that the inspiring programme has positively touched the lives of many underprivileged Nigerians, urging other Nigerians to emulate Airtel in reaching out to the downtrodden, hard to reach, internally displaced persons and other Nigerians in need of help.

“Support for those suffering and underprivileged should not be left in the hands of Airtel alone. It is the responsibility of us all. I was particularly touched by the Season 1 story of the Chime family whose children suffered various forms of physical disabilities. It shows that more attention and concern need to be shown to the less privileged people who are part of the society.

“We are told that the colour of love is red. But the red of the heart needs to stop the river of red, the river of blood that flows in this land,” she said.

The season 2 ofAirtel Touching Liveswill commence today, Sunday, January 17, 2016 on Africa Magic. Repeat broadcasts will be aired on other digital and local stations.

The Season 2 is a 13-episode programme, which features 24 emotion-evoking stories. It is anchored by popular On-Air-Personality, Wana Udobang.

*Photo shows segun ogunsanya, Airtel's CEO.