Wiko, the French smartphone brand, has redefined the mobile phone industry. It has challenged the position held by established global smartphone brands as it continues to grow.

As announced at IFA (the Consumer Electronics Show in Berlin) this week, Wiko’s next wave of expansion will see launches in Nigeria, Kenya and Poland. Making its debut in the Gulf region, the United Arab Emirates is slated for end of the month launch, followed by the Kingdom of Saudi Arabia in mid-October. Vietnam had seeing the brand’s entry into South East Asia in August.

With the distinction of becoming France’s second largest selling smartphone after just three years, driving Wiko’s success story across Europe is its compelling proposition: smart French design, the latest Android KitKat 4.4 operating system and exceptional pricing.

At Wiko’s IFA pavilion, David Garcia, International Business Development Director, WikoGlobal, said: “IFA is a great opportunity for Wiko to demonstrate our complete 3G and 4G smartphone line up.” He added: “Tech lovers will have the chance to discover the Wiko’s innovative products that have made us successful in Europe so far.”

Commenting on Wiko’s success story, Mr. Garcia said: “Wiko delivers style and quality at the best price. We are excited about entering our new markets like Nigeria, Kenya, Poland, the United Arab Emirates and the Kingdom of Saudi Arabia and are confident of repeating our success story in these markets.” Mr. Garcia continued, “We take pride in that Wiko is now setting a new direction for the smartphone market.

Wiko Mobile has been something of a phenomenon in France. Launched in 2011, the company is the second-largest online smartphone vendor in France, with 14.2 percent market share as of May 2014. Wiko sold 2 million smartphones in the country in 2013, accounting for 8 percent of the market based on GfK research figures.