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SKG Pharma holds annual trade partners conference, rewards distributors

News Express |21st May 2014 | 6,972
SKG Pharma holds annual trade partners conference, rewards distributors

The annual Trade Partners Conference of SKG Pharma Limited, one of the leading pharmaceutical companies in Nigeria, has been held in Lagos. The company also used the opportunity to unveil the new pack of her brand of paracetamol, Novadex.

The event, held recently at De Renaissance Hotel, Ikeja, had Pharm. Okey Akpa, Managing Director/CEO of SKG Pharma Limited as Chairman/Host with Pharm. Adebayo Olufemi (FPSN), a distinguished pharmacist and Chairman of Association of Community Pharmacists of Nigeria (ACPN), as Special Guest of Honour. Also in attendance were the company’s General Managers – Mrs. Pat Iloba (Sales & Customer Care); Mrs. Funmi Ige (Technical & New Products Development) and Mr. Umoh Inieke (Production). MC Senator, versatile compere and talk service provider was the Master of Ceremony.

Mr. Akpa started his address with a-minute-silence of prayer for the over 200 girls abducted by Boko Haram in Borno State. He reiterated that the conference is a “family meeting” during which the company and her partners share ideas on how best to serve the customer better. The Special Guest of Honour, Pharm. Adebayo Olufemi, congratulated SKG on their successes over the years in producing high quality pharmaceuticals.

SKG Trade Partners Conference is a talk-back programme geared towards promoting company-distributor partnership, dialogue and relationship. It is an interactive platform during which the company interfaces with their distributors from all over Nigeria on various aspects of their business with a view to growing both the company’s and distributors’ businesses. It is also provides a platform for the company to reward the distributors for their efforts and commitment towards the growth of the company. The event also helps the company listen to the distributors, get useful feedback and marketing intelligence as well as intimate them with new developments, direction the company wants to go.

The event featured a presentation by Ms. Victoria Okon, the technical promotion manager, entitled “Winning the War against Pain”. She introduced Novadex brand of paracetamol to the audience as a dependable pain-killer and very useful for fast and effective relief from aches and pains. Other unique attributes of the Novadex include easy-to-swallow tablets, fast acting, affordable, reliable and available in pharmacies and stores nationwide. While unveiling the Novadex brand, Mr. Akpa described it as a user-friendly brand with decades of quality history. Pharm. Olufemi described Novadex as very effective and reliable.

Awards were later presented to deserving distributors in various categories – district, regional and national. Mr. Chizoba Okeke of Jonaco Pharmacy, Onitsha won the Best Distributor Award (National). The distributors were very happy with the company for the initiative and took turns to testify to the quality of SKG products and relationship with their distributors and customers. Mr. Akpa thanked the distributors for their efforts and commitment to the company’s drive towards delivery of quality pharmaceuticals to Nigerians. Mrs. Pat Iloba, GM sales & customer Care described the conference as “extremely successful and highly rewarding to both the company and the distributors.”

•Photo shows Mr. Chizoba Okeke of Jonaco Pharmacy, Onitsha, winner of the Overall Best Distributor (National), posing with his trophy. On his right is Mrs. Pat Iloba, GM Sales & Customer Care, SKG Pharma, and on his immediate left are Pharmacists Adebayo Olufemi (Special Guest of Honour) and Okey Akpa (MD/CEO of SKG Pharma).

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