In a bid to strengthen as well as deepen the online retail activities in the country, Adibba.com, a budding e-commerce platform, has engaged Paga Nigeria in a partnership arrangement to give the nation’s teeming online shoppers from electronics to fashion more value for their money.

By this partnership with Paga, customers on the site would have the option of paying for their shopping using Paga by simply clicking on the “Pay with Paga” button. At checkout, Adibba shoppers can pay securely with value from an existing Paga account or with a debit card at no additional cost.

Speaking on the partnership, Adibba CEO Chris Edeji said: “At Addiba we are committed to creating a stress-free shopping experience for our customers and we’re staying true to that commitment by partnering with Paga to offer convenient payment options. Now customers have the freedom to choose the payment option that works for them when they shop on addiba.com.”

Paga is an indigenous mobile payments company that allows users to send/receive money, buy airtime and pay bills and merchants like Adibba; and many more through their payment platform which is accessible online at www.mypaga.com or through their agent network.

“Adibba is one of the many online merchants currently changing the way Nigerians shop and we are excited to have this opportunity to partner with them and offer alternative payment options for customers who do not have access to debit cards or who aren’t comfortable using their cards to make purchases online,” said the Paga Service Merchant Team.

As Nigeria’s online retail market continues to expand, Paga is fast becoming the one-stop payment solution favoured by businesses nationwide to help bring their customer experience up to global standards.

•Photo shows Adibba CEO Chris Edeji.