Airtel subscribers and customers of Sweet Sensation, one of the major players in the Quick Service Restaurants market, are in for a good time as the giants in their various sectors have announced a strategic alliance aimed at enriching the lives of Nigerians. This is coming few months after Airtel began partnering soft drinks giant Seven Up Bottling Company, makers of Pepsi, 7up and Mirinda.

The new campaign tagged ‘Recharge and Refresh’ is aimed at adding value and providing excellent services to both the customers of Airtel Communications and Sweet Sensation.

Throwing more light on the campaign on Wednesday at the Head Office of Sweet Sensation in Lagos, South-West Nigeria, Adebayo Osinowo, Airtel’s Regional Operations Director, Lagos, said that the campaign is one of the ways through which the company aims improve the lives of its numerous subscribers.

His words: “We are moving away from the modern market of staying at a shop and selling recharge cards to our subscribers to using other avenues of spreading love to our faithful and loyal subscribers, the ‘Recharge and Refresh’ campaign is one of the avenues at which we show that love.

“The beauty is that as you come into any of the Sweet Sensation outlets to refresh, you can use your balance (change) as small as it may seem to recharge your phones”.

Osinowo noted that the idea is to ensure that every penny counts to the customers. He allayed the fear of the project being marred by human error, disclosing that the recharge procedure is being powered by Quick Teller owned by Interswitch, a leading electronic payment company in the country.

Olatunji Kamson, Executive Director of Sweet Sensation, opined that the campaign will further add value to the customers.

Said he: “As we all know that food and communications go hand in hand. So while eating the customers can recharge their phones with their change irrespective of the denominations,” he said, adding that it will be an opportunity to kill two birds with one stone.”

On the choice of choosing Sweet Sensation with limited outlets, Kamson said that all that will soon change as his organisation is working tirelessly to increase its spread which, according to him, will come to fruition in the nearest future.