Yudala, Africa’s pioneer composite e-commerce outfit has signed on multiple award-winning Contemporary Gospel artiste Frank Edwards as a Brand Ambassador.

The announcement, which was officially released by Yudala on Monday, comes on the heels of the Yudala Zero Gravity Rock Gospel Concert held at the Federal Palace Hotel, Lagos, on Sunday, November 20, during which it was revealed that the company will be signing on a brand ambassador from one of the ten major artistes featured at the concert.

By virtue of the agreement, Frank Edwards, who is renowned as a talented singer-songwriter, worship leader, musician, producer and sound engineer is expected to prominently represent the Yudala brand and feature heavily in the company’s marketing campaigns and consumer-focused strategies, while leveraging on his considerable following and popularity on social media to further deepen the brand’s growing impression in the market. In addition, Frank Edwards is expected to play a more significant role in Yudala’s future events, specifically the Rock Gospel Concerts which formed a major part of Yudala Zero Gravity Mega Music Concerts.

Speaking during the concert signing ceremony which held at the Yudala Headquarters in Lagos, Edwards revealed his excitement at being selected to represent the Yudala brand, which according to him, is one of the most visible brands in the country today.

“I am delighted to be here today and on being signed on as a brand ambassador for Yudala. It is a privilege to be associated with a top brand such as Yudala which is one of the most visible and credible companies in Nigeria and Africa at the moment. Also, Yudala is doing something unprecedented as one of the few companies supporting the gospel in Nigeria today through the Yudala Zero Gravity Rock Gospel Concerts which this year alone, is being hosted in Abuja, Enugu and Lagos.

“I am honoured to represent the Yudala brand and working together with the amazing and young team I have seen here, which is led by a 24-year-old entrepreneur, we will certainly achieve much more together,” he said.

Also speaking at the session, Founder/Vice President, Yudala, Prince Nnamdi Ekeh, noted that the choice of Frank Edwards was an easy one, especially considering his youth-centric nature, the many charity works he is involved in and most importantly, the fact that the artiste’s persona resonate with Yudala’s brand values.

Enugu-born Frank Ugochukwu Edwards is the founder and owner of the record label Rocktown Records, which is home to recording artists such as Edwards himself, Gil, Divine, King BAS, Enkay and David, among others.

The hugely popular recording artiste and multi-instrumentalist has six albums and many hit singles to his name. He released his debut album The Definition in 2008. Angels on the Runway,his second album was released in 2010 and another, Unlimited, in 2011. This was followed by Tagjam which was released in November 2011. He is currently known as Nigeria's Hottest Gospel rock artiste. Besides being an artiste with many songs in all musical genre, he is also widely acknowledged as a genius producer and master mixer.

•Photo shows Founder/Vice President, Yudala, Prince Nnamdi Ekeh; Head, Corporate Communications, Gideon Ayogu: Chief Executive Officer, Dave Ibelegbu; Multiple award-winning Gospel artiste, Frank Edwards and Vice President, Yudala Offline Retail, Ronke Atoyebi during the contract signing ceremony and unveiling of Edwards as Yudala #mbassador.