Tanzanian singer Juma Jux has set social media buzzing after surprising his partner, Priscilla, with a luxury Bvlgari Serpenti watch and matching necklace, reportedly valued at $44,000, to mark their wedding anniversary.

The romantic gesture, shared online in photos and videos, quickly drew admiration from fans, many of whom praised the singer for the grand display of affection.

The Serpenti collection, known for its distinctive snake-inspired design and high jewellery craftsmanship, is considered one of the Italian luxury house’s most iconic lines.

Sources close to the couple say the anniversary celebration was kept intimate, focusing on personal moments rather than a large public event. Still, the lavish gift has fuelled conversations about celebrity romance and the growing culture of luxury gifting within African entertainment circles.

Jux, who has built a substantial following across East Africa and beyond, has often kept details of his private life relatively low-key. However, his latest gesture has placed the spotlight firmly on the couple, with supporters describing the move as both romantic and symbolic of their evolving relationship. (LEADERSHIP)