The much-anticipated BBNaija season 10 premieres tonight, with fans across Africa set to be treated to another round of high-stakes drama, entertainment, and strategic gameplay.

The BBNaija Season 10 launch, which will take place over two nights, Saturday, July 26, and Sunday, July 27, 2025, will air live on Showmax for viewers across the continent.

This milestone season promises 10 weeks of intense competition and entertainment, culminating in a grand finale on Sunday, October 5, 2025.

Returning as host is the ever-charismatic Ebuka Obi-Uchendu, who will once again steer the housemates and audiences through every unexpected twist and thrilling eviction night. Viewers can enjoy the full BBNaija experience via the 24/7 live stream on Showmax, daily highlight reels, Sunday live eviction shows, and other exclusive content throughout the season.

Notably, the stakes have been raised higher than ever before, with the winner set to walk away with a grand prize valued at N150 million, the biggest in the show’s history.

Recall that Tribune Online previously reported several exciting predictions and game-changing twists expected this season.

Here are nine key things viewers should watch out for as BBNaija season 10 premieres tonight:

Double Launch and Nationwide Watch Parties

The show begins with a two-day launch and official watch parties happening across major cities in Nigeria, creating a nationwide buzz.

‘Back to Basics’ Format

Season 10 is going solo—no more duos or groups. The show returns to its roots with a single house and individual contestants, promising raw and intense gameplay.

Culture Shapers and Influencers in the Mix

This season, key Nigerian influencers, fashion icons, and cultural curators will drive conversations both on and off screen, from fashion trends to viral moments.

Red Telephone Twist

A mysterious red telephone introduced by Dr. Busola Tejumola is expected to play a major role. Details are still secret, but fans are warned: only those watching live will discover its power.

Head of House Bag and Challenger Twist

The HOH game gets a major upgrade. Each week, the HOH will receive a mystery bag that could change the game, while a new “Challenger” feature allows other housemates to contest the HOH title, raising the stakes.

Interactive Parties and Viewer Prizes

Saturday night parties and even eviction shows now come with viewer rewards. Fans who engage—whether rating Ebuka’s outfits or choosing the “Life of the Party”—stand a chance to win instant prizes.

Streaming and Appointment Viewing

The show will be available 24/7 on Showmax, with highlights airing on Africa Magic Showcase, Family, and Urban. A new appointment viewing guide will help fans track key show moments.

Live Eviction Gets a Revamp

Eviction nights will now feature surprising elements. Viewers’ predictions and real-time reactions could influence who stays, who gets punished, or who gains an advantage.

Social Media-Driven Experience

Season 10 will be more interactive than ever, with influencer commentary, contests, and viral challenges extending the experience across all major social media platforms. (Saturday Tribune)