Determined to continually provide its customers with the best value for money, Nigeria’s fastest growing and most innovative telecommunications company, Etisalat, has launched a new tariff plan. Known as Easy Day, the new tariff plan enables subscribers on its Easy Starter and Easy Cliq packages enjoy lower tariffs based on their daily spend.

Available to Etisalat’s existing and prospective subscribers, the Easy Day tariff plan is activated once the subscriber reaches a certain threshold, allowing customers on the package to get low tariffs to make all their national calls for the rest of the day. New subscribers can activate and enjoy the new tariff plan, by buying either an Easy Cliq or Easy Starter line, and then opting into the Easy Day plan to get lower call tariffs daily. For existing subscribers using the Easy Cliq or Easy Starter packages, all they need to do is simply migrate to the new tariff plan. New and existing subscribers can opt in by dialing *239*1#.

Explaining the tariff plan, Chief Commercial Officer, Etisalat Nigeria, Mr. Wael Ammar, said: “This is a unique tariff plan based on regressive billing such that when you have used up to a particular amount in a day, your call cost per second is instantly lowered. Once you opt-in to easy day, your tariff drops first to 40k/sec to all networks. Once a subscriber then spends N50 in a day, either on calls, SMS or PAYG data, all subsequent calls will be charged at 20k/sec for the rest of the day .”

Giving reasons for the new tariff plan, Ammar said it was the product of months of intensive consumer research. “As a customer-centric brand, we are always in tune with the desires of our customers, and will always go the extra mile to make sure that these desires are met,” he said.

According to him, the research showed that customers not only want to enjoy low but transparent tariffs on their calls. “They have constantly asked for a regressive format whereby a premium is charged on the very first minute, with subsequent minutes made cheaper. This is what we are giving them with our new tariff plan, Easy Day,” Ammar added.

•Photo: Mr. Wael Ammar, Chief Commercial Officer, Etisalat Nigeria.