As part of measures to build the new Abia Brand, the Abia State Orientation Agency (ABSOA), is set to launch an Indigenous Content Campaign that will centre on Abia products, services and outstanding personalities.

Director-General of the Agency, Hon. Godwin Adindu, said the campaign would project products manufactured or produced in Abia, Special Services rendered by Abians and outstanding personalities who have distinguished themselves in their career, profession or trade. “We will tell our own story and present the best of Abia. We will show the world that great things are happening here under Governor Okezie Ikpeazu,” declared Adindu

The Agency will also engage local entrepreneurs and discuss their processes with the aim of building a profile of their businesses for media publicity.

Under the outstanding Personality Campaign, the Agency said it will project Abia students who are breaking records in their different discipline and other professionals and businessmen who are distinguishing themselves in their careers and position them as great ambassadors of the state.

The campaign will also deploy integrated marketing communications strategies and grassroots engagement mechanisms to repackage our cultural identities and festivals and project them to national limelight so that they could be adopted as part of national cultural heritage and world resource events.

Adindu further disclosed that the campaign is being driven in phases and will cover all areas of activities in Abia, adding that the aim is to build the brand Abia, create a new identity and position Abia as a center of creativity and excellence.

He emphasised that the role of the Abia State Orientation Agency is to communicate government policies, change negative attitudes of the citizenry towards government and build a new spirit of patriotism amongst the people.

The campaign will be flagged off in the second week of January 2020.