After putting into consideration the drop in students population, frontline movie producer/director, Emem Isong, is applying a new year marketing strategy to boost students admission into her Royal Arts Academy.

The Akwa Ibom-born film maker says she is looking at the potentials and possibilities of 2019 by giving out a scholarship at her institution to just one person who is interested in taking a 3-month writing or acting course for the Batch A 2019 session commencing on Monday, January 7.

The scholarship, she says applies only to applicant who resides in Lagos as accommodation is not part of the package.

So if I may ask,  Emem Mma,  what exactly is the worth of this your much publicised three months only, Lagos only, non-residential scholarship?

This is correct survival instinct, you can say.