Nigeria’s independent PR measurement and evaluation agency, P+ Measurement Services, will be hosting the AMEC’s measurement month, an annual educational programme aimed at up skilling communications and measurement practitioners while showcasing global best practice. P+ Measurement Services will be joining other Africa countries to host the event simultaneously.

The AMEC’s Measurement Month will hold November 5 – 30, 2018 with about 86 countries participating. Championing the Measurement and Evaluation cause in Nigeria, P+ Measurement Services will be hosting the AMEC Measurement Month for the third time in Nigeria and Ghana on November 23.

Speaking about the AMEC’s measurement month, Philip Odiakose, Lead Consultant, P+ Measurement Services, said. “We are proud to be hosting the AMEC measurement month (#AMECMM) once again in Nigeria. This is our third year and we can say that the Nigerian industry is gradually beginning to see the essence of PR measurement and evaluation. Stakeholders are beginning to see reasons to engage PR measurement consultant and the AMEC measurement month will help us educate more people on the importance of media measurement and evaluation on a nationwide scale”.

The AMEC’s measurement month will welcome experts and industry thought leaders in the Communications and Measurement industry from various countries to Nigeria to shed light and give insights on the importance of having viable Independent measurement and evaluation programme necessary to grow the marketing communications industry.

This year discussion will be centered on PR Measurement and Evaluation, also shedding light on best practice in relation to Measurement and Evaluation of Communication.