Customers of Dangote Cement Plc, especially those from the South-East, have been offered a week-long opportunity to purchase the newly introduced 3x cement of 42.5 grade at a hugely discounted rate in the spirit of the 25th Enugu International Trade Fair.

The company, still savouring the successful launch of the new product, said it was rewarding its loyal customers and has therefore decided to slash the price of cement at the on-going Enugu Trade Fair.

According to a promo being run on radio and television, visitors to the fair have the opportunity to buy the commodity at N1,660 per bag.

It would be recalled that Dangote Cement had last week in Lagos introduced the new 42.5 cement grade which it code named 3x and the new bag to journalists.

The company hinted that it had also embarked on the production of another higher cement grade of 52.5, pointing out that all it is doing is to offer its customers variety of choices among quality cement as obtained in other countries.

The promo which kicks off on March 31 will run till April 6.

According to South East Regional Sales Director, Dangote Cement, Tunde Mabogunje, Dangote cement customers will have the opportunity of buying the discounted product at the price of N1,660 at the company’s pavilion within the Enugu Trade Fair Complex.

He said the promo allows customers to buy a minimum of 50 bags of cement or a maximum of 100 bags of cement at the factory price instead of the existing policy which requires purchase of several trucks of cement at factory price.

Said he: “Two or more people can come together to buy 100 bags. We are partnering with Access Bank, Fidelity Bank and Zenith Bank whose representatives are at the Dangote pavilion. Customers will pay and get tellers/codes from any of the stated banks’ representative. Collection of cement is the next day at Dangote Cement depot at Emene.”

Director General of the Enugu Chambers of Commerce Industry Mines and Agriculture, Mr. Emeka Okereke, who was delighted at the promo, said it would enrich the fair and attract visitors and commended Dangote Cement on the initiative saying the promo will without doubt bolster the fair and increase patronage.

He pleaded with other participating companies to consider running a promo to attract and reward their customers just as Dangote has done.

Interestingly, with the announcement of the promo on several electronic media Enugu, interested visitors and participants are already thronging the Dangote pavilion to partake of the promo and to book in advance for their supplies.

Also, Dansa, the ready to drink beverages subsidiary of Dangote Group is also running a promo on at the fair. Every purchase from Dansa, no matter how little is accompanied with a gift of exercise book. People who buy two crates of kally from Dansa are entitled to a free crate of kally. The promo is titled ‘buy two get one free’.

National Salt Company of Nigeria (NASCON) has equally introduced a new range of seasoning into the market. The seasoning Dan Q comes prepared with uniqueness associated with products from the Dangote Group.