Ebony Reigns, who died after a late night crash in her native Ghana on Thursday, had been due to begin a European tour at the weekend.

The rising star, born Priscilla Opoku-Kwarteng, died alongside two others when her jeep collided head-on with a bus on the Sunyani-Kumasi road.

Reigns rose to prominence with her songs titled Poison, Kupe and Sponsor, while one of her latest songs “Maame Hwe” takes on domestic violence in Ghana.

She was the favourite to win the artist of the year in the upcoming Ghana Music awards.

The news of her death has sent ripples across the country and many in Ghana have been reacting on social media.

British comedian-turned-rapper Michael Dapaah, also known as Big Shaq, who has Ghanaian roots, tweeted:

Her death has ones again raised concerns about the high incidence of road accidents in the country.

According to local site Ghanaweb, more than 2,000 people died on Ghana's roads in 2017. (BBC)