Dangote Cement has slashed cement price in an ongoing promo at the 35th Kaduna International Trade Fair.

Customers will have the opportunity of buying the discounted product at the company’s pavilion, Dangote Cement Regional Sales Manager Obasola Alo said.

He explained that the promo liberalises the extant policy where customers who intend to buy directly at factory price could only do so if they are buying trucks of cement.

“Two or more people can come together to buy 100 bags. We are partnering with Access Bank whose representatives are at the fair where customers can pay and get their product,” he said.

Director General of the Kaduna Chamber of Commerce Industry Mines and Agriculture (KADCCIMA), Usman Salau, applauded the partnership with Dangote, saying the promo will without doubt bolster the fair and increase participation.

He said all arrangements, including security, electricity and water supply have been concluded.

The Dangote Group is one the sponsors of the Trade Fair.

At the opening ceremony, Salau, the KADCIMMA Director General, hailed the partnership with private investors which include Dangote Group, saying this year’s fair promises to be a success.

He said participating countries include Egypt, Ukraine, India, Ghana, Niger and Senegal, among others.

When contacted, spokesman of Dangote Group, Anthony Chiejina, said the promo is a golden opportunity for retailers and end users to leverage on at the fair.

Meanwhile, the Deputy Governor of Kaduna State, Ambassador Nuhu Bajoga, who represented President Goodluck Jonathan at the opening ceremony, commended the leading role being played by the Dangote Group in the economic transformation efforts of the government.

The deputy governor, who led guests to visit the Dangote pavilion, described Dangote Group as a partner in progress.

The trade fair, which officially opened last Saturday, will end March 2.

•Photo shows Dangote Cement's Group Managing Director, Knut Ulvmoen.