Nutricima Limited, makers of Coast, Nunu, Olympic milk and other nutritious food drinks, is set to launch its latest consumer-reward initiative tagged ‘Nutricima Mega Cash Promo.’

The promo, which is aimed at rewarding new and existing consumers of Nutricima’s range of milk products, will run for three months starting from January 13 to April 14, 2014, according to information reaching News Express.

A press conference has been scheduled to hold today at Nutricima’s Factory at Odogunyan, Ikorodu, Lagos, where the Mega Cash Promo will be officially announced.

Speaking on the promo, the Head of Marketing, Nutricima, Wande Oluwasegunfunmi, said consumers stand to win millions of naira and numerous other gifts after purchasing any of Coast evaporated milk, Olympic evaporated milk and family pack of Nunu powdered milk which has the promo label.

Mrs. Oluwasegunfunmi explained that under the label, consumers can find a unique 6-digit code and Serial Code number which is to be sent to a dedicated phone number 08093377802. The sender then gets an auto response which informs the consumer about what he or she has won.

News Express learnt that instant prizes to be won in the Mega Cash Promo include N50 airtime e-top-up for thousands of consumers, cash prizes of N500, N1,000, N5,000 and N10,000 each.

Aside from the instant prizes, consumers can also qualify for a monthly raffle draw where they have the opportunity to win between N50,000 to N1 million.

The Mega Cash Promo, according to Nutricima, will enrich many Nigerians who have expended so much during the festive period to have some money back in their accounts.

•Photo shows Head of Marketing, Nutricima, Wande Oluwasegunfunmi.