The Board of the annual Nigerian Marketing Awards (NMA) has announced the commencement of this year’s edition of the awards, with entries officially opening on August 15, 2025, and closing on Monday, September 30.

Making the announcement, in a statement, the Awards Secretariat also announced the decision, of the organisers to give a ’15 per cent early bird discount’ for individuals and organisations, submitting entries by Thursday, September 5, 2025.

The Secretariat assured the public that the awards, now in its fourth year, will continue to live up to its objectives of recognising and rewarding outstanding performance, innovation, and impact, across the nation’s dynamic marketing landscape.

It explained that this year’s thematic focus, woven around ‘Driving Impact, Inspiring Change,’ underscores the Awards’ mission of celebrating marketing that not only delivers measurable business results, but also shapes culture, society, and the future of brands.

One of the highlights of this year’s Awards, it stated, is the introduction of two new categories: Best Use of AI in Marketing and Best Spice Brand, reflecting the Industry’s evolving priorities and consumer trends.

With 31 awards to be given out from 31 different categories, the Secretariat assured of a bigger, bolder and more impactful event, this year.

“We are excited to spotlight the ideas, campaigns, and individuals pushing the boundaries of excellence in marketing across Nigeria,” it added. (THISDAY)