The buzz surrounding Oando Plc’s decision to feature top Nigerian artists Davido, Wizkid, and Burna Boy at its year-end event continues to dominate social media conversations. Reports suggest that the oil company spent over 200 million naira to secure performances from the trio, sparking mixed reactions online. The gig, held on Thursday evening, has since become a trending topic across various platforms.

Insiders revealed that the artistes, known for their global appeal and electrifying performances, were strategically selected to create an unforgettable experience for Oando’s stakeholders. The move, which underscores the company’s commitment to celebrating excellence, has drawn widespread attention for its audacity and extravagance.

Reactions have been varied, with some praising Oando for setting a high standard for corporate events in Nigeria. Fans of the artists were thrilled to see their favorites perform at such a prestigious occasion, further cementing the influence of music in bridging the corporate and entertainment worlds.

However, the decision has not been without criticism. Conversations on social media have highlighted concerns about the cost of the event. Critics argue that the funds could have been directed towards social impact initiatives, particularly as Nigeria grapples with economic challenges. Others believe the move is a reflection of the company’s ability to balance business priorities with stakeholder engagement.

Davido, Wizkid, and Burna Boy, often referred to as the “Big Three” of Afrobeats, delivered stellar performances that left the audience in awe. Each artist brought their unique style to the stage, with hits like “Unavailable,” “Essence,” and “Last Last” setting the tone for the night. Their collective presence elevated the event, creating moments that attendees described as magical.

This collaboration marks one of the rare occasions where the three artists performed at the same event. Fans on social media have applauded the organizers for achieving what many consider a near-impossible feat, given the busy schedules and individual demands of these global stars.

In the aftermath of the event, some analysts have pointed out the marketing benefits for Oando. The buzz surrounding the concert has undoubtedly amplified the company’s visibility, positioning it as a forward-thinking brand willing to invest in cultural relevance. For many, the move reflects a savvy strategy to connect with younger demographics. (Sunday Tribune)