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•Rudeboy
Afrobeat star Rudeboy has introduced stringent conditions for artists seeking to join his record label, Fire Department Inc.
According to Rudeboy, artists will be required to provide guarantees such as landed properties, and have their parents co-sign a binding contract.
He added any artist caught smoking while signed to the label will face a hefty N10 million fine.
According to him: “Some people just believe say they don big pass record label. So I will tell you my demands now. You go bring landed properties, your parents go sign. The day I catch you dey smoke one thing as my artiste, minus N10 million. That is why if you continue asking me when I am going to sign artistes I will tell you I do not know.â€
The new requirements aim to tackle the growing issue of entitlement among artists who believe they can succeed without label support.
Rudeboy’s crackdown comes after he expressed frustration with artists who develop an entitled attitude after achieving fame.
The move is seen as a bid to restore the value of record labels in the music industry. (The Nation)