L’Oreal secures exclusive launch deal with Konga

News Express |15th Jul 2024 | 248
L’Oreal secures exclusive launch deal with Konga




At long last, relief is here for the skincare enthusiasts in Nigeria! Konga Health, Nigeria's premier digital healthcare distribution company, has sealed an exclusive partnership with CeraVe, a leading global skincare brand under the L'Oréal umbrella, to launch its product in the country. LOréal is the world leader in beauty: makeup, cosmetics, haircare and perfume in terms of quality, efficacy and safety.

Through Konga Health, a technology-driven healthcare solutions company focused on revolutionizing the healthcare value chain and a member of the Konga Group, this exclusive collaboration will debut with the renowned CeraVe line, offering unbeatable prices and free delivery to some locations Nationwide.

This enhanced partnership empowers Konga Health to onboard pharmacists, physicians, and other healthcare providers Nationwide to support the distribution of CeraVe's product line. This initiative includes opportunities for recruitment, partnerships, and collaboration to ensure that high-quality skincare solutions are accessible to all nationwide.

This strategic alliance ensures that genuine CeraVe products reach Nigerian consumers swiftly and conveniently, leveraging Konga's extensive e-commerce infrastructure. Concerns about counterfeit items that often plague the beauty and skincare market are now a thing of the past, as Konga becomes CeraVe's official distributor in Nigeria.

CeraVe now boasts a dedicated official shop-in-shop (SIS) on Konga.com, serving as a one-stop destination for all authentic CeraVe products. Shoppers can directly access top-tier skincare solutions identical to those available globally.

Starting Monday, July 15th, CeraVe's flagship products, such as the Ceraves Hydrating Cleanser, Foaming Cleanser, SA Smoothing Cleanser, Fragrance-Free Moisturizer with 3 Essential Ceramides & Hyaluronic Acid, Barrier-Reinforcing Moisturizing Cream, Night Cream with Niacinamide, Exfoliating Salicylic Acid Foot Cream, Retinol Serum, Eye Repair Cream, Facial Moisturizers, Hyaluronic, and Vitamin C Serums, will be readily available on the Konga Health and Konga.com platforms, offering customers a seamless and convenient shopping experience.

Nnenna Emenyonu, Senior Vice President of Konga Health, expressed her excitement about the partnership, stating, "We are thrilled to partner with CeraVe, a brand synonymous with quality and scientific excellence in skincare. This collaboration allows our customers access to top-tier skincare products that are dermatologically tested and proven effective."

Rabah Deroueche, LID LDB SSA and Business Development Director at LOreal, shared similar sentiments, noting, "Our partnership with Konga marks a significant milestone for CeraVe in Nigeria. By leveraging our commitment to quality skincare products and Konga's platform, CeraVe can reach a wider audience and address the skincare needs of Nigerian consumers. This collaboration ensures Nigerian consumers can easily access our products and experience the benefits of our dermatologist-developed formulations."

CeraVe has earned its stellar reputation globally through scientifically backed formulations. Developed in close collaboration with dermatologists, CeraVe products meet the highest standards of skincare and are celebrated for using essential ingredients that ensure optimal skin health.

The partnership between Konga and LOreal establishes Konga's standing as a trusted e-commerce platform offering only high-quality products. As the official distributor of CeraVe, Konga is dedicated to maintaining the brand's integrity by providing shoppers with authentic products that meet their skincare needs.

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