Coca-Cola has been forced to withdraw a television advertisement with kissing scenes because it violated family values in the East African state, the Kenya Film Classification Board (KFCB) has said.

KFCB CEO Ezekiel Mutua said the “Taste the Feeling” advertisement had caused a public outcry, and a meeting was held with Coca Cola’s management in Kenya to discuss the issue.

The drinks company has agreed to release a new version of the commercial without the kissing scenes, he added.

The KFCB has in the past written to Google Africa seeking the removal of a YouTube music video “Same love”, alleging that it breached Kenyan values by promoting same-sex marriages.

•Photo shows the offensive advert.