By IFECHI OKOH

Reasons why it may be prettydifficult or impossiblefor record labels of nowadays to dust the Davido Music Worldwide label owned and managed by David Adeleke (Davido) himself have emerged at last.

The celebrated and likable act confessed that what motivated him into starting the label was mainly togive talents a helping hand by pulling them up when and while it matters.

Interestingly, this he has been demonstrating in all sincerity against visible and surging challenges since he planted the label years back.

Davido may have prayed secretly andfervently to God to help him riseby simplylifting others.

Little wonder, it did not take him long like mostother talentedacts who had to toil seriouslybefore they eventually rose to become the celebrity labels that they are today.But,luckilyfor Davido, that was not his case as God pulled him up fast in line with his humane philosophyof giving a helping hand to others.

This, God may have shownsecretly by simplyhelping him to knock-off the numerous and attendantchallengeswhich contemporary labels face.

There’sno doubt that his kindness tothese talents have actually helped them to fulfill their destiny, therebysaving them from possible frustration as is the case in most labels which even go further to exploit them.

Most of these unfortunate talents, at the end of the day, dump music for crimes or other heinous channels of survival like the cybercafé runs.

Unless they are as lucky as celebratedacts like Mayorkun, Peruzzi, Lil Frost and few others, their talentmay die as a result frustration arising from maltreatment by hard-hearted record label proprietors who have no passion for philanthropylike Davido.

It is on good source that Davido,through his DMW labels, successfullydiscovered and packaged stars like Mayorku, Peruzzi, LilFrost and few others who eventuallybecame celebrities overnight. With these positive lifting up of talents on the DMW label, have since set the pace on how labels could attract talents and nurture them to the apogee of their career.