Nigeria’s leading branded equity and holding company, Troyka Holdings, has been named ‘Branded Equity Firm of the Year’ by MEA Markets Magazine (powered by AI Global Media) in the 2022 African Excellence Awards. The holding company, which has been described as a future-determining company, is reputed for its adoption of a human-centric design to solve business problems.

Speaking on the award and its significance, the Group Managing Director, Mr Jimi Awosika, commented that “this recognition by AI Global Media is an indication that great work does not go unnoticed. At Troyka Holdings, we believe that brand equity is currency and without it, companies will not be able to stand the test of time. It is gratifying that our many years of commitment and mindful service, with our clients’ needs at heart, is still yielding great results”.

Troyka Holdings, which was incorporated in 1986, is home to Redefini - the leading business transformation and marketing communications group, consisting of seven leading creative and communications solutions companies which Insight Publicis, Quadrant MSL, Starcomms Media Perspectives, Digitas, Leo Burnett Lagos and All Seasons Zenith. Other subsidiaries within Troyka Holdings also include Optimum Exposures and Promoworld, which provide premium, innovative marketing communications solutions that make brand messages come-alive, with associated data on attribution across physical, digital and online media.

The company is also home to Halogen Group, West Africa’s award-winning and leading risk advisory and integrated security solutions group. The company has redefined the security business in line with the changing narratives around the security and safety of individuals and businesses in an open world, and is recognised by MEA Markets as West Africa’s leading integrated enterprise security risk management Solutions Company.

Ascribed by MEA Markets Magazine as a leading light in the marketing communications industry in Nigeria, Troyka Holdings operates with a mindset that sees the potential of powerful corporate brands working together and achieving business goals for companies everywhere. Its view of business begins with a human purpose, an essence which is captured in the statement by the Chairman, Biodun Shobanjo, “that if we treat our people well and consistently do great work, fame and fortune will follow”.

Now in its sixth year, the African Excellence Awards by the MEA Markets Magazine continues to highlight and acknowledge industry leaders from a wide range of sectors across the continent, casting spotlight on the dedicated entrepreneurs and innovative professionals whose work and determination has helped to drive Africa’s reputation as a choice destination for business. The Awards programme is committed to showcasing companies and leaders who are spearheading and driving industry across the continent.