In line with the change mantra pervading the corporate and political landscape in Nigeria, Union Bank of Nigeria Plc (Union Bank) has unveiled a new brand identity.

The refreshed brand which was unveiled at a spectacular launch event in Onikan Stadium, Lagos, is in line with Union Bank’s strategic ambition to become a highly respected provider of quality financial services in Nigeria.

Speaking at the unveiling of the new identity, the Chief Executive Officer and Managing Director of Union Bank, Mr Emeka Emuwa, said: “We believe that critical milestones we have achieved in the past three years have laid a solid foundation for us as a bank. The launch of this refreshed identity signals a new phase in Union Bank’s transformation as we set our sights on attracting a new base of customers while remaining focused on providing simple and smart banking solutions to all our customers.”

Chairman of Union Bank, Sen. Udoma Udo Udoma, said: “I am very proud of the strides the bank has made during my time as Chairman and I commend the Board, Management and Staff on their hard work over the years and I am sure the Bank continue succeed as it embarks on a new phase with a refreshed brand identity.”

The highlight of the brand launch event was the unveiling of a massive replica of Union Bank’s iconic white stallion in its new form and Union Bank’s new logo.

Speaking about the new identity, Head, Corporate Affairs & Corporate Communications, Ogochukwu Ekezie-Ekaidem, said: “Union Bank is one of the longest standing financial institutions in Nigeria and our new identity pays homage to our past and carries with it our proposition for the future. In developing the new identity, remaining true to our brand proposition of simplicity was foremost in our minds. Our iconic white stallion, which represents strength and passion, is now in motion, cantering forward with energy and dynamism. We have introduced a modern typeface and updated our colour to a fresher and more vibrant blue. Finally, we have included patterns to infuse a contemporary feel to the overall identity.”

News Express recalls that since 2012, under the leadership of Emuwa, Union Bank began rebuilding its banking business by redefining its business model, rebuilding its technology and physical infrastructure and reengineering its work force.

During this time, Union Bank has rolled out a new banking platform, Oracle FlexcubeUBS

12.0, and launched Smarter Banking Centers targeted at the technology savvy customers looking for convenient banking service. The bank has also built a state of the art data center and a new Central Processing Center to streamline its branch operations and enhance customer service.