By IFECHI OKOH

Massive-framed Zeb Ejiro, popularly called “the Sheik of Nollywood” who may have seen it all in every ramifications of movie packaging, has dived out boldly into the music concern with a soon to be set-up multi-million naira studio, to be located somewhere in Surulere, Lagos.

The top Director applauded for re-defining movie packaging which have since placed Nollywood in a respectable position in world map of cinematography, divulged to Showbiz Xtra during an exclusive invite that he sees the music concern as same as the movie industry, insisting that where colleagues see challenges, “I see creativity, prospects and opportunities to explore and exploit new horizons in such area.”

Ejiro who appears to be pretty enthusiastic over his new baby project, maintained that his studio would provide the necessary platform for him to turn the table around visibly in the business as a creative mortal.

“I strongly believe that the sky is expansive enough for the birds to fly without disturbing each other. Since that is the case, I hope to explore and exploit imaginable creative frontiers as much as possible,” he submitted tacitly.

Ejiro who insists that challenges spur his creativity, pledged to assemble every necessary factor that would obviously help his soon-to-take-off project in an elaborate, grand and effective fashion.