An insurance expert and The Capital Express Group of Companies’ Chairman, Tony Aletor, is scheduled to deliver a keynote speech at this year Advertisers’ Association of Nigeria (ADVAN) 16th Annual General Meeting and Marketers’ Evening in Lagos.

ADVAN’s Executive Secretary, Mrs. Ediri Ose-Ediale said Mr. Aletor would be speaking on insurance marketing without any predetermined topic during the event scheduled for August 28, 2015.

On the decision to focus on insurance, she said: “ADVAN members cut across the different industries and sub-sectors in the Nigeria economy. The insurance sector represents the backbone of Nigeria’s risk management system, ensures financial security, serves as an important component in the financial intermediation chain, and offers a ready source of long term capital for the infrastructure projects. The role of insurance in the growth and development of our economy cannot be over-emphasised.it mitigates the impact of risk and positively correlates to growth as entrepreneurs cover their exposures, otherwise risk-taking abilities are hampered. Thus, a strong and competitive insurance industry is a compelling imperative for Nigeria’s economic development and growth.

Continuing, Ose-Ediale said: “A speaker from the insurance sector provides a unique opportunity for attendees to gain insights from the success of one of the respected indigenous Insurance companies in Nigeria today, its peculiar and unique marketing strategies that has allowed it to thrive even at the most precarious times in our nation. It will also afford the opportunity for the brains of the marketing industry to proffer more effective strategies to the marketing of insurance.”

Highlighting the profile of the guest speaker, Ose-Ediale said: “Aletor is a chartered insurer and chartered stock broker with core competence in pensions and investments. He is the founder of Capital Express Group with companies such as Capital Express Insurance Limited, Capital Express General Assurance Company Limited, Capital Express Securities Limited, CAPEX Medicare Limited and UTIB Insurance Brokers Limited.”

Apart from being a founding father of those companies, she said Aletor also sits on the Board of Consolidated Hallmark Insurance as the Vice Chairman. “He is a member of many professional bodies such as: Chartered Institute of Stock Brokers, Chartered Insurance Institute of London and Nigeria, Nigeria Institute of Management, Institute of Directors, and Association of Pension Funds Managers and played a major role in the setting up of the Federal Government Head of Service (HOS) Group Life Assurance Scheme which is still the biggest Group Life Assurance Scheme in Nigeria as at today,” the ADVAN Executive Secretary said.

While reassuring the marketing community and sponsors on the level of preparedness, Ose-Ediale said: “This year we are expecting a larger number of participants, already various contemporary, marketing service agencies have signed up to showcase the latest marketing tools.”

Speaking on the previous editions, she said “Marketers evening is to provide a platform for marketing professionals to network, share ideas and relax, to this end the event was a great success, we had over 250 marketing professionals, in attendance, we had speakers both local and international, one of which was Ben Murray Bruce Chairman Silver bird Group providing attendees with the latest trends and best practices of marketing. Feedback from participants with regards the event was excellent.”

News Express reports that the AGM/Marketers’ Evening would be used to elect ADVAN’s new executive officers as the Kola Oyeyemi-led EXCO sees off its two terms four-year tenure.

•Photo shows ADVAN Scribe, Ediri Ose-Ediale.