In what is an industry first, leading Nigerian online media group, News Express, has signed an agreement with US e-commerce giant Orinoco Global ahead of the company’s foray into the Nigerian market.

Under the agreement signed recently at Parkview Astoria Hotel, Ikoyi Lagos, News Express is to leverage its strong online presence to promote the Orinoco Global brand in Nigeria and the rest of Africa. It is also to co-opt and manage other relevant media establishments to make Orinoco Global a household name within the shortest time possible.

Orinoco Global’s Nigerian Representative, Mr. Michael Okay, signed on behalf of the company while News Express Publisher Isaac Umunna signed for the frontline media group. The contract-signing ceremony was witnessed by officials of both companies.

Commenting on the historic development, Mr. Okay said: “We are excited about the prospect of partnering with News Express Media Group to enshrine the Orinoco Global brand into the Nigerian and African markets.”

On his part, Umunna said: “This is an industry first which comes with a heavy responsibility which we are however happy to enthusiastically embrace. We are proud to be chosen by a global e-commerce giant like Orinoco for this partnership and we look forward to unleashing our strong online and social media assets to make Orinoco Global an e-commerce company of choice.”

•PHOTO: Orinoco Global’s Nigerian Representative, Michael Okay, and News Express Publisher Isaac Umunna during the partnership contract-signing ceremony . . . recently at Parkview Astoria Hotel, Ikoyi Lagos

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