Konga, Nigeria’s e-Commerce giant, has unveiled new annual dates for future editions of the widely popular Konga Yakata sales which will henceforth run from November 11 to December 12, 2018.

Konga Yakata will now go live every year starting with Singles Day on 11/11 and end on the 12/12 with Nigeria Pink Day which will mark the climax of its Yakata Sales.

According to the Management of Konga, the new Yakata has an enhanced human face with the launch of the Konga Citizen Support Project which is the social responsibility arm of Konga. At the end of every Yakata, Konga will donate a variety of items required for the festive season to needy and less-privileged Nigerians. Konga will also leverage its retail stores and other platforms nationwide to collect and deliver the items to the recipients, including donations contributed by public spirited Nigerians and corporate organisations.

Interestingly, the company has also unveiled its festive season promotion tagged Konga Jara, widely regarded as the final Christmas Sales countdown which will run yearly from the 15th till December 31.

The Management of Konga has also expressed deep gratitude to all its customers, merchants and vendors for a successful 2018 Yakata sales which saw the company thrill shoppers with unmatched discounts and massive deals in the month-long campaign.

Konga Yakata, which ran this year from Tuesday, November 8, through Friday, November 30, 2018, attracted unprecedented traffic to the company's platform online and huge footfalls to its retail stores nationwide.

“We are indeed grateful to the millions of customers who shopped on the Konga platforms - online and offline - throughout this year’s Konga Yakata. Our appreciation knows no bounds as your patronage and loyalty to the Konga brand was the burning motivation which kept us going, especially in stretching beyond the limits to deliver the great deals and special price slashes that made Yakata number one during the period. The many positive feedbacks we got from satisfied customers was very good testimony to the success of Konga Yakata,” Konga CEO Online, Nick Imudia, said.

“We also appreciate our merchants and staff for all the hard work that ensured that orders were delivered in time, with delays reduced to the barest minimum. We are also working very hard to get all unfulfilled orders shipped within the next few days.”

Continuing, he disclosed that the excitement is not yet over for shoppers, as the company is set to make its 2018 Pink Season Deals an unforgettable experience for customers.

According to Imudia, details of the new Konga Yakata, Konga Citizen Support Project and Konga Jara will be disclosed early in 2019, even as he assured shoppers of the determination of the company to ensure that all Nigerians experience the enhanced capacity of the new Konga from first quarter of 2019, irrespective of where they reside.

“We have been working extremely hard at the back-end and also building infrastructure nationwide to make e-commerce happen in Nigeria and I can assure you we are 95% ready,” he concluded.

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