Samsung, in partnership with Sub-Saharan technology distributor, TD Africa, hosted an exclusive gathering of technology business leaders and CEOs on Friday, June 19, 2026, to officially unveil the Samsung Experience Centre at the TD Africa Tec Experience Centre in Lagos.

The event brought together key industry stakeholders for an evening of networking, engaging conversations, and firsthand interaction with Samsung's latest portfolio of consumer electronics, home appliances, and smart technology solutions.

Speaking at the event, Jingak Chung, Head of Product Management, Digital Appliances, Samsung, described the Experience Centre as a significant step in bringing Samsung's innovations closer to customers and partners.

“The Samsung Experience Centre is designed to create meaningful product experiences. We believe technology is best appreciated when people can see it, touch it, and experience its value firsthand. This facility provides businesses and consumers with the opportunity to engage directly with Samsung innovations and discover how our solutions can enhance everyday life and business productivity,” he said.

Chung also commended TD Africa for its commitment to growing the Samsung brand across Africa. “Our partnership with TD Africa has been instrumental in expanding Samsung's reach across the region. Their market expertise, extensive distribution network, and dedication to customer engagement make them a valuable partner in advancing our vision for technology accessibility and innovation in Africa,” he added.

Welcoming guests, Chief Executive Officer of TD Africa, Chioma Ekeh, noted that the Experience Centre aligns with the company's mission of making transformative technology more accessible to businesses and consumers. “At TD Africa, we are committed to bridging the gap between innovation and accessibility. The Samsung Experience Centre provides customers with a unique opportunity to experience Samsung's world-class technologies firsthand, enabling them to make informed decisions while accelerating technology adoption across Africa,” she said.

Guests were also treated to an engaging fireside conversation with industry leaders and an exclusive tour of the Experience Centre.

The launch of the Samsung Experience Centre reinforces Samsung's commitment to delivering exceptional customer experiences while strengthening its longstanding partnership with TD Africa. It also creates a dedicated destination where customers, partners, and businesses can explore, experience, and unlock the possibilities of Samsung technology, further driving innovation and digital transformation across Africa.

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