In a bold push to rewrite Nigeria’s tourism story, Governor Caleb Mutfwang has teamed up with Minister of Tourism, Hannatu Musa Musawa to project Plateau State as the undeniable face of Nigeria’s beauty on the global stage.

The renewed drive followed the signing of a high-impact Memorandum of Understanding between the Federal Ministry of Art, Culture, Tourism and the Creative Economy and the Plateau State Government, a deal insiders say is less about paperwork and more about repositioning Plateau as a world-class destination.

The agreement, sealed in Abuja, sets the tone for an aggressive transformation agenda anchored on the remodelling of iconic tourism sites and the revival of long-neglected infrastructure scattered across the state.

But beyond infrastructure, the narrative emerging from both leaders is clear: Plateau is not just another state, it is Nigeria’s tourism crown jewel waiting to be fully unleashed.

Musawa, who has been driving the Federal Government’s tourism reset, did not mince words in elevating Plateau’s global relevance. According to her, any serious conversation about tourism in Nigeria begins and ends with Plateau.

She framed tourism not only as an economic lever but as a strategic tool for social stability, arguing that job creation within the tourism ecosystem could help curb insecurity by giving communities a stake in protecting their environment.

“Wherever you go around the world, when people speak about the beauty of Nigeria, they speak about Plateau,” she declared, effectively positioning the state as Nigeria’s most marketable tourism asset.

For Mutfwang, however, the vision goes even further.

The governor is not merely looking to attract visitors, he is aiming to globalise Plateau.

At the heart of his strategy is a deliberate effort to transform the state into an international tourism hub powered by its natural landscapes, cultural richness, and evolving creative ecosystem.

From the rolling hills and temperate climate to its rich calendar of festivals, Plateau is being rebranded as a destination that can compete globally.

A key pillar of this ambition is the expansion of signature events like the Plateau Unity Christmas Carol and Praise Festival, which has already begun drawing national heavyweights and is now being positioned for international recognition ahead of its 2026 edition.

Even more ambitious is the proposed “Welcome to Plateau” diaspora initiative, a project designed to attract global investors and reconnect Nigerians abroad with the state through the development of a planned diaspora city.

Behind the scenes, Mutfwang is also confronting the elephant in the room — security.

Acknowledging past challenges, the governor insisted that his administration is deploying technology-driven solutions to improve safety, while pointing to recent successful events and a growing nightlife as proof that confidence is returning.

The emerging message is unmistakable: Plateau is open again, and this time, it is aiming for the world.

With federal backing and a clearly defined vision, the partnership between Musawa and Mutfwang signals what could become one of the most ambitious tourism transformations in Nigeria’s history, one that seeks to elevate Plateau from a nostalgic destination to a global tourism powerhouse.

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