A leading integrated marketing communications network, MediaFuse-Dentsu Nigeria, has announced its sponsorship of the Uyo Book Club, a vibrant community of book lovers based in Akwa State, Nigeria.

The event, aligned with MediaFuse-Dentsu Nigeria's commitment to fostering creativity and knowledge, will be held on Saturday, May 25 from 4pm at Shakespeare’s Hall, Watbridge Hotel and Suites, Opposite Ibom Hall, IBB Way, Uyo.

The Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Chris Okeke, described the sponsorship as another way of supporting initiatives that foster reading culture and promote literacy.

This is coming a few months after the company donated computers to Army Children Senior High School in Ikeja, Nigeria to empower students with the necessary tools for the digital age and improve their chances of success.

He said, “MediaFuse-Dentsu Nigeria is excited to partner with the Uyo Book Club and help them continue to provide a platform for people to connect and explore the literary.

“At MediaFuse-Dentsu Nigeria, we believe in the power of stories to inspire and educate. We are committed to supporting initiatives that foster creativity, education, and community engagement.”

Responding to the sponsorship, the Founder and Father of the Book Club Initiative in Akwa Ibom State, Dr Udeme Nana, commended MediaFuse-Dentsu for sponsoring the book reading session.

He said, “Uyo Book Club, a community service initiative based in Akwa Ibom State, South-South Nigeria, seeks to bridge the yawning gap observed in the reading habit of Nigerians. We are delighted to have MediaFuse-Dentsu Nigeria on board in the mission to re-awaken the culture of reading and also promote it among Nigerians.”

MediaFuse-Dentsu Nigeria is a leading integrated marketing communications agency, offering a comprehensive range of services including media planning and buying, creative and content development, digital performance, location services, and public relations. The agency is a member of the Dentsu International network, one of the world's largest marketing communications groups with a presence in over 65 countries around the world.

The Uyo Book Club is a platform for passionate readers to connect, discuss literature, and share their love of books. The club hosts regular meetings, author events, and other literary activities.

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