Globalisation and digital communication in focus as IABC holds 3rd CEO Business Forum

Posted by News Express | 11 November 2014 | 2,605 times

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The International Association of Business Communicators (IABC) has announced its 3rd CEO Business Forum with a focus on globalisation and best practices in digital communication.

The November 13 CEO Business Forum, according to a statement by IABC Nigeria chapter Director of Communication Samuel Iboroma, holds in Lagos and will feature two outstanding speakers from Nigeria and South Africa.

While Mr. Richard Ikiebe would speak on “Globalisation and the imperative of ISO certification for communicators”, Dr. Sean McCoy would tackle the topic, “Stand-out communication in the age of digital: an integrated approach.”

IABC Nigeria President Chido Nwakanma said: “As the year draws to an end, IABC Nigeria has brought together two leading thinkers to stimulate thought and set agenda for Marcomms in Nigeria and Africa in the coming year 2015. It is a careful blend of theory and praxis tackling cogent issues in the communication disciplines.”

Ikiebe is a Senior Fellow and Director of the Centre for Leadership in Journalism at the School of Media & Communication, Pan Atlantic University, Lagos. He is also the African representative member of the Global Communication Certification Council set up by the International Association of Business Communicators to prepare a syllabus and implement a certification scheme to ISO standard for the marketing communication profession. 

Ikiebe teaches graduate and executive courses in Journalism, Journalism History and Media Leadership. He also leads a media study tour for Nigerian media executives to leading media institutions in Britain and other European countries. He has served as Special Adviser on Public Communication to the Vice President, Senior Policy Advisor to the Minister of Information & Culture as well as Chief Executive of the Nigerian-American Chamber of Commerce. He has rich and varied experience in the media, broadcast as well as print. Ikiebe has served on the boards of several companies including as Vice Chairman of Cornerstone Insurance Company Plc. He is currently working on an ambitious three-volume multimedia book on 75 years of Nigerian journalism.

Dr. Sean McCoy brings to bear 30 years industry career centred on business and brand strategy, key account management and business development. He was Managing Director of Enterprise IG Africa Middle East and founder member in 2003 of HKLM, where he is currently Group Chief Executive. He has worked on brand development and management with key accounts in South Africa, Africa/Indian Ocean Islands and United States. Sean McCoy has worked on key brands such as Cell C, Dimension Data, Eskom University of Pretoria (South Africa), Glo, Conoil, ETB, FCMB, (Nigeria) Stanbic Bank, MoneyGram (Regional), Coca Cola (USA), Royal Mirage Dubai Festival City, Southern Sun (Middle East),  and Investec.

The CEO Breakfast Forum is a thought-leadership and engagement platform of IABC Nigeria. The forum brings together communication professionals and business leaders to share thoughts and interact for enhanced leadership communication and stakeholder engagement. ExxonMobil Corporation is sponsor of the session.

Previous IABC CEO Breakfast Sessions featured Airtel Nigeria CEO, Mr. Segun Ogunsanya, on “Leadership Communication as an Imperative for Building a Strong Corporate Culture” and the then Ag. Director General of Manufacturers Association of Nigeria, Mr. Rasheed Adegbenro. on “Getting Heard: Challenges of business advocacy in Nigeria”.

•Photo shows Ikiebe.


Source: News Express

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