Fidelity bank card banner Camano banner

Life beer splashes over N10m to promote Igbo culture, high-life music

By Charles lwuoha, Enugu on 08/08/2019

Views: 216


Life Continental Lager Beer, a beverage in the stable of Nigerian Breweries Plc, has declared over N10 million prize money to support the growth of Igbo traditional dance, culture and high-life music.

The beer brand is doling out the prize money through its ongoing “Rhythm of Progress Competition”, designed to showcase up-coming Igbo traditional dance, culture display and high-life music among Igbo young talents.

Speaking to newsmen at the end of the semi-finals held in Enugu on Thursday, Mr Chidi Egwu, Brand Manager of Life Beer, said that the competition is for talents from the Igbo-speaking states of Abia, Anambra, Delta, Ebonyi, Enugu, Imo and Rivers.

Egwu, who expressed regret that hip-hop music was taking over the traditional music industry of the Igbos, said that the beer brand created the platform to preserve and project Igbo culture, dance and high-life to the world.

The brand manager described the South-East and Igbo-speaking areas of the country as the natural home of Life Continental Lager Beer since it is brewed in Onitsha in Anambra for over three decades.

Egwu noted that Life Beer had been part and parcel of the rich Igbo language and culture.

He lauded the participants in the semi-finals for displaying very high talents, adding that the overall winner of the competition would smile home with N5 million, while first and second runners-up would receive N3 million and N2 million respectively.

He described the crowd today (Thursday, August 8, 2019) in Enugu as mammoth, adding: “We believe it will be bigger during the grand finals in Onitsha (Anambra) on Sunday, August 18.

“Generally, we are trying to preserve our culture and present it to the world in a very reasonable and engaging way.

“So, for us, we want people not to feel ashamed of their culture. Hip-Hop is not our culture and we need to project our own culture which is high-life music.

“We are not only giving them prize money but we provide them with platform to showcase all their activities to the world.”

Frank Onyeka, who is among the four singers that qualified to the finals, thanked Life Beer and his fans for believing in him and giving him  the opportunity to showcase his talent to the world.

Onyeka said: “I see myself becoming the overall winner in Onitsha through the grace of God and support of all.”

Kenneth Ndubisi, Leader of Ofu Obi Cultural Troupe, assured that his group would put in more practice and effort to grab the N2 million prize for the best in the dance category.

Ndubuisi, whose group was among the three dance groups that qualified for the finals, thanked Life Larger Beer for promoting dancers and high-life talents in Igbo-land and God for endowing them with the talent.

The two singing contestants, who lost out in the semi-finals, smiled home with consolation prize money of N150,000 each as well as consolation gift items given to the spectators.

Source News Express

Posted 08/08/2019 8:40:48 PM

 

 

CLASSIFIED ADS

 

You may also like...
Mimiko approves payment of December salary to Ondo...

Mace Theft: NASS Committee recommends suspension, prosecution of...

Road accidents claim 36 in Ondo

Minimum wage: Buhari has not endorsed N30,000, says...

Two brothers arraigned for allegedly killing cousin in...

Heads to roll as panel submits report on...

22 IDP camps spring up in Delta; State...

Protest, joy as US embassy opens in Jerusalem...

Trump gets 20 hostages freed with no ransom...

Saudis grill Nigerian pilgrims nabbed with cocaine

14 docked for cultism, arms possession in Ogun...

Rights coalition drags BPP before EFCC over approval...

 

Latest News 23 Nigerians to be executed in Saudi Arabia •Names of all the convicts Boko Haram kills 12 in night raid •Destroys 73 houses, 28 shops in another attack I faked kidnap to see my boyfriend — Teenager Okorocha replies Ihedioha over petition to IGP accusing him of incitement, theft of N1 trillion God gave me the MFM vision as a tenant in one-room apartment — Olukoya Navy arrests American, 3 Greek pirates trying to hijack Nigerian vessel 2023 Presidency: Unite or lose out, Shehu Sani warns Southerners Heavyweights storm Sokoto for wedding of Sultan’s daughter NBA Global Basketball Championship: Okowa hails Merit Atebe for making African team Several insurgents reported dead as NAF bombards hideout NASA investigates first allegation of criminal activity in space Host communities thank Buhari for appointing Akpabio, Sylva ministers

 

Most Read NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (530,715 views) Nigerian female sex addict opens up, says ‘I like it with both men and women’ (439,219 views) Shameless Genevieve Nnaji exposes breasts in public (384,263 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (323,333 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (290,907 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (251,569 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (246,462 views) 10 cars more expensive than Jets (233,948 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (228,453 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (214,664 views) Lagos plane crash: Journalist releases victims’ names (193,419 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (191,313 views)

 

CBN milk production

CBN banner advert

UBA Wise Savers Promo

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (99) Business & Economy (4,407) Business Verdict (79) Columnists (1,097) Complaints & Requests (95) Enterprise & Opportunities (215) Entertainment (648) Features (798) Global Business Monitor (424) ICT Monitor (59) International (3,860) Interview (199) Live Commentary (30) Love Matters (166) Maggie's Blog (387) News (50,365) Opinion (1,334) Pidgin (17) Politics (11,338) Religion (1,089) Sports (2,137) Stock Watch (39) AMA & Al Jazeera Global Update

 

 

 

 

 

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera