Consumer promo ban: How MTN, Glo, Airtel & Etisalat rated in NCC survey

Posted by News Express | 6 December 2012 | 6,583 times

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Shortly before it imposed an indefinite ban on all GSM operators from running consumer promotions and lotteries on their networks, the Nigerian Communications Commission (NCC) had just conducted yet another quality of service check on the operators. This is in line with its mandate which empowers the regulatory agency to ensure that the licensees meet required standards from time-to-time.

What is however of concern to perceptive industry watchers is that the outcome of the survey did not seem to have influenced the decision of the agency in deciding on a blanket ban on promotions and lotteries which affected all operators, irrespective of their performance as discovered by NCC itself.

Known as the Nationwide Benchmark Drive Test, it was conducted by NCC and covered July to September, 2012 for the four major operators, namely MTN, Globacom, Airtel and Etisalat. The first of its kind, the test captured the Call Completion Rate, which encompasses the major network KPI (call drop and congestion). Service providers were ranked in Lagos and the six geo-political zones of South-West, South-East, South-South, North-Central, North-East and North-West.

In the North-Central zone which produced the highest rating for all the operators, except Glo, Etisalat recorded 94 per cent, while Airtel followed closely with 92 per cent. MTN scored 84 per cent and Glo had 78 per cent.

Next is Lagos where Etisalat had 92 per cent, Airtel 88 per cent, Glo 86 per cent and MTN ended up with 82 per cent. In the northwest, it was Etisalat 90 with per cent, Airtel 82 per cent, Glo 88 per cent and MTN 60 per cent.

Airtel led in the South-South, recording 88 per cent. The rest were: Etisalat 86 per cent, MTN 71 per cent and Glo 78 per cent. Airtel also led in the South-West with 88 per cent, followed by Etisalat which had 81per cent, while Glo scored 79 per cent and MTN 72 per cent.

Airted also led the way in the North-East with 78 per cent followed by Etisalat at 67 per cent, while MTN had 58 percent and Glo 53 per cent. The South-East produced the poorest result. Etisalat led with 85 per cent followed by Airtel at 75 percent. Glo recorded nearly 60 per cent, while MTN scored 53 per cent.

Overall, Etisalat was rated as the best service provider in Lagos, South-East, North-Central and North-West. It came second in the South-West, South-South and North-East. Airtel was the best operator in three regions – South-West, South-South and North-East. It came second in Lagos, South-East, North-Central and North-West. MTN finished third in South-South, North-Central and North-East; and fourth in the other zones – Lagos, South-West, South-East and North-West – where Glo came third, while Glo finished last where MTN was rated third.

From such a quality of service check, analysts had thought NCC would apply its own prescription in dealing with the subscribers’ headache. Rather, the agency chose to come down hard on all the operators. The indefinite ban on all promotions and lotteries by network operators has continued to generate divergent opinions.

Announcing the ban on consumer promotions and lotteries on the networks on November 8, NCC said it would be in force “until such a time as may be determined by the commission.” It said that the affected telecoms operators included Globacom Limited, MTN, Intercellular Nigeria Plc, Visafone Communications Limited, Etisalat, Airtel and Multilinks Telecoms Limited.

•Photo: Dr. Eugene Juwah, NCC Executive Vice Chairman.


Source: News Express

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