Demola Akinbola’s twin masterpieces on branding for launch on September 11

Posted by News Express | 25 August 2018 | 587 times

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The formal unveiling of two new books titled "The Winning Organisation" and "How to Brand Yourself & Your Business", written by Demola Akinbola, will take place on Tuesday, September 11, 2018, by 10am at the Nigerian Institute of International Affairs, Victoria Island, Lagos.

The Winning Organisation is an essential roadmap for CEOs and business leaders who desire new insights on how to build and manage winning brands, especially amidst heightening stakeholder expectations and a more competitive marketplace. How to Brand Yourself & Your Business is a practical guide for CEOs, entrepreneurs, career managers, and other professionals who take branding seriously, and who are thirsty for knowledge and skills on how to achieve personal and business branding success.

The event will also feature a lecture on The Limitless Possibilities of the Branded Brand to be delivered by Mr Tokunbo Modupe, renowned Public Relations guru and Founder/CEO of TPT International. His paper will be discussed by Mr Femi Awoyemi, Founder/CEO of Proshare Nigeria Limited.

Ademola worked at various senior management positions before founding Brand Stewards Limited, a brand and reputation management consultancy operating in Nigeria and the United Kingdom. His engagements included stints at British Council Nigeria as Head of Communications & Marketing; Prudent Bank (now Skye Bank) as Pioneer Head of Corporate Affairs; Nigerian Aviation Handling Company PLC (NAHCO), Lagos, as Head of Corporate Communications & Business Development; Owena Bank PLC (later Omega. Bank), as Head, Corporate Affairs; Northeast College, Drogheda, Republic of Ireland as Marketing Communications Manager, and National Health Service (NHS), United Kingdom as Engagement/Communications Counsellor.

His other books are: Building Enduring Corporate Reputation (2005) which was revised in 2010 under a new title: Built to Endure, and It’s a Brand U World (2013).


Source: News Express

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