Fidelity bank banner UBA banner
Celebrity chef Miyonse hits goldmine, signs multimillion naira deal with Indomie

By Mayowa Okekale, Abuja on 05/05/2018

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 539

•Miyonse Amosu
•Miyonse Amosu

 

Dufil Prima Foods Plc, producers of Nigeria’s number one instant noodles, Indomie, has officially welcomed and endorsed celebrity chef, Chef Miyonse Amosu into the Indomie family as its brand ambassador.

Miyonse’s partnership with Indomie follows in the footsteps of Nigerian rapper, singer-songwriter, actor, Sound Sultan’s work with the brand for the ‘You Like No Other’ campaign as celebrity brand ambassador.

Unveiling the new brand ambassador, the Chief Operating Officer, Dufil Prima Foods Plc, Mr Girish Sharma, revealed that noodles as a whole has penetrated 80% of the Nigerian market. “We decided to collaborate with Miyonse because we recognise the fact that he is a well-respected chef and he knows his onions as far as the culinary landscape in Nigeria is concerned. He connects extremely well with his followers on social media; a quality which we recognise as vital considering the diverse consumer base for our brand, ranging from children to the youths and adults.” 

His words: “We are proud to work with an Ambassador who shares the same values as Indomie in dishing out healthy Indomie recipes to consumers. He is an outstanding young influential member of the culinary community and we are certain that this partnership would further enlighten our teeming consumers in numerous ways they can enjoy their tasty Indomie.  Miyonse’s passion for food is highly commendable. We look forward to working with him in making a difference in the culinary world.”

The 25-year-old chef rose to prominence after being a housemate for the second season of the popular “Big Brother Naija” reality TV show. Ever since then he has proven himself as a culinary master and media personality. He currently hosts the cooking segment of the ‘Wake Up Nigeria’ breakfast show on TVC Entertainment for which he received an award as the Outstanding Television Chef of the year by the Nigerian Culinary Professionals.

Miyonse expressed his excitement at being a Brand Ambassador for Indomie Instant Noodles. "Being part of the Indomie family is very exciting and a great honour for me. Indomie has changed the game when it comes to staple foods in the country and it’s amazing to see this influencing style and culture and I am really excited to be a part of it. I look forward to creating exciting delicacies with Indomie that will cater to the different taste needs of our consumers. We already have some really cool projects in the works.”

 

Source News Express

Posted 12/05/2018 04:13:56 AM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

 

You may also like...
Voter Registration: Rivers PDP tasks INEC

Lagos gives 7-day ultimatum to market leaders, threatens...

North Korea 'destroys' nuclear test site

Civil Defence operatives rescue chained boy from church...

AFN cancels National Trials following protests by athletes...

Expect cloudy conditions today with chances of thunderstorms...

NAF Air War College graduates second set of...

New Kogi Governor appoints principal officers

Pictured: BRA THAT COSTS $10 MILLION (about N1.5...

Weatherman says rains likely today over Lagos, Ijebu-Ode...

Nigeria to partner with UN agency, CNN for...

2 gays docked in Edo

 

Latest News Minimum Wage: Labour meets today for final decision 5 killed in Ebonyi, Benue clash 2019: Why we support Atiku/Obi ticket — Lecturers, students Missing General: Army hands over 13 suspects to police NYSC bans Benue varsity graduates from National Service Obasanjo’s son joins Buhari Campaign Team Alhassan strips Taraba APC office, retrieves all donated furniture Flood: Diseases hit IDPs camp in Bayelsa 40 pct of my cabinet will be women, youths — Atiku HURIWA: Buhari failed by not stopping Hauwa Limam’s gruesome murder by Boko Haram Accurate and timely information critical for national unity, growth of democracy — Minister N45M APC Nomination Fees: Court fixes Friday for hearing

 

Most Read NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (407,100 views) Nigerian female sex addict opens up, says ‘I like it with both men and women’ (382,572 views) Shameless Genevieve Nnaji exposes breasts in public (314,936 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (257,231 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (237,544 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (224,366 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (204,185 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (185,675 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (170,268 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (165,939 views) Lagos plane crash: Journalist releases victims’ names (161,563 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (149,345 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (67) Business & Economy (3,685) Business Verdict (52) Columnists (946) Complaints & Requests (94) Enterprise & Opportunities (207) Entertainment (559) Features (659) Global Business Monitor (304) International (2,538) Interview (165) Live Commentary (28) Love Matters (145) News (39,701) Opinion (1,124) Pidgin (13) Politics (7,267) Religion (881) Sports (1,731) Stock Watch (35) AMA & Al Jazeera Global Update

 

NLNG Prize for Literature 2018

Zenith Zero Balance

CBN banner

Firstmobile banner

 

 

 

NEWS EXPRESS TV

LIBYA vs NIGERIA 2-3 Goals Highlights

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement