NLNG Corporate Respect banner First bank FinTech summit Fidelity bank card banner Emerald Energy Institute Camano banner

Zuckerberg fights to save Facebook

By Seth Fiegerman on 13/01/2018

Gmail icon

Views: 1,865

•Facebook CEO Mark Zuckerberg
•Facebook CEO Mark Zuckerberg

If there’s one thing Mark Zuckerberg has consistently excelled at as Facebook’s CEO, it’s destroying his enemies.

When Google (GOOGL) launched Google Plus, a rival social network, Zuckerberg put Facebook (FB) in a state of “lockdown” and informed employees that “Carthage must be destroyed,” according to one tell-all book from a former employee.

After Snapchat (SNAP) began gaining traction several years ago, Zuckerberg tried to buy the company and, failing that, pushed out a long list of features and new apps to clone the disappearing messaging app.

Google Plus is no longer viewed as a threat to Facebook. Snapchat is struggling to grow its audience. Now, Zuckerberg is turning his focus to a new enemy: Facebook itself.

On Thursday, Facebook announced a major change to News Feed, its central feature, to prioritize posts from friends and family over posts from publishers and brands.

The goal, according to Zuckerberg and Facebook, is to boost the “well-being” of the billions of people who use the social network by encouraging users to have more conversations and connections with peers, rather than being bombarded by brands.

In short, Facebook wants to show the world that it can still be a positive force in peoples’ lives – or at least show that it's really, truly trying to be.

Since the 2016 U.S. election, Facebook has come under fire for stories about fake news, Russian propaganda, filter bubbles and social media addiction. Facebook has also been described as enabling ethnic cleansing in Myanmar and Facebook’s WhatsApp was cited as a cause of beatings in India after a fake news story went viral.

Suddenly, the most existential threat Zuckerberg faces isn’t some rival service. It’s his own.

The media is increasingly fixated on the dark, unintended consequences of Facebook and other social networks. Regulators are scrutinising the company more than ever before. Former Facebook executives have spoken out to express regret about what they built. And so has Zuckerberg.

“For the ways my work was used to divide people rather than bring us together, I ask forgiveness and I will work to do better,” Zuckerberg wrote in a Facebook post for Yom Kippur in September.

“Controlling the narrative at this juncture is critical, particularly when it comes to the press and regulators,” James Cakmak, an analyst with Monness, Crespi, Hardt, wrote in an investor note Friday morning about the News Feed change.

Perhaps with that goal in mind, Zuckerberg has already gone on a listening tour across the country, revised the company’s mission statement and pledged to cut into Facebook’s profits to prevent abuse of the platform.

Earlier this month, Zuckerberg said his personal goal for 2018 is to focus on “fixing” Facebook’s many problems. The short list he cited includes “abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.”

The News Feed update is the first of those fixes, refocusing the company on the quality of time users spend on the platform, rather than the quantity.

Even if it ends up helping Facebook’s public image, there are other risks here for Zuckerberg. The News Feed change has already rattled publishers and investors who worry about it now being harder for businesses to reach customers on the platform. Facebook’s stock fell 4% in early trading Friday.

Then there are the societal concerns. If the last year has shown anything, it’s that seemingly banal product decisions can yield tremendous unforeseen consequences. By prioritising content that sparks conversations with friends, Facebook could risk promoting more polarising and opinionated posts that generate lots of comments, only adding to the filter bubble.

But inaction isn’t an option for Zuckerberg either. Not only is he trying to protect Facebook’s image, he’s also trying to protect his own.

In one interview published Thursday, Zuckerberg suggested a renewed interest in his legacy following the birth of his two children: “It’s important to me that when Max and August grow up that they feel like what their father built was good for the world.” (CNN)

Source News Express

Posted 13/01/2018 10:58:04 AM

 

 

CLASSIFIED ADS

 

You may also like...
German Govt willing to partner Imo on infrastructure,...

Abolish herdsmen movement from North to South, Ganduje...

CBN moves to boost Islamic banking

Delta Speaker, Ochei, throws in the towel

How to check youths’ restiveness — Okowa

BREAKING: Lagos gets new Police Commissioner

Tears in Benue as 26 more killer herdsmen’s...

Air Force hits Boko Haram workshop, staging post...

Anxiety, confusion, shock as family moves to take...

Flood ravages several houses in Kaduna

Troops rescue traders, kill 5 militants and 2...

Buhari, Dogara salute Muslims on Eid-el-Fitr

 

Latest News EFCC nabs Mompha, Instagram celebrity with over N600m cars 300 youths killed in Kaduna gang wars in 8 years: Cleric Mysterious illness that paralyses children identified Many injured, property destroyed as SARS, residents clash in Taraba Seven reported dead in Cross River cult clash FRSC officials beat man to death, bury corpse in shallow grave 2020 Governorship: Crisis of confidence tears Edo APC apart Maina loses 23 properties to FG Villagers flee homes as cultists threaten another attack on Imo community NAF bombers neutralise ISWAP fighters in Borno 250 Nigerian Businesses for Africa Economic Forum in Russia Orji Kalu finally gets judgment date after 12-year trial for alleged theft of Abia money

 

Most Read NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (552,678 views) Nigerian female sex addict opens up, says ‘I like it with both men and women’ (448,062 views) Shameless Genevieve Nnaji exposes breasts in public (395,844 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (331,252 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (299,625 views) 10 cars more expensive than Jets (266,786 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (256,436 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (253,865 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (235,392 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (221,566 views) Lagos plane crash: Journalist releases victims’ names (198,953 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (196,087 views)

 

CBN milk production

CBN banner advert

UBA Wise Savers Promo

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (105) Business & Economy (4,506) Business Verdict (85) Columnists (1,131) Complaints & Requests (97) Enterprise & Opportunities (218) Entertainment (693) Features (838) Global Business Monitor (474) ICT Monitor (66) International (4,105) Interview (205) Live Commentary (30) Love Matters (174) Maggie's Blog (456) News (52,969) Opinion (1,402) Pidgin (17) Politics (11,594) Religion (1,112) Sports (2,198) Stock Watch (39) AMA & Al Jazeera Global Update

 

 

 

 

 

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera