Fidelity bank banner UBA banner
Advertising community gathers for launch of Bel-Molokwu’s book

By News Express on 14/11/2017

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 712


The Nigerian advertising community would gather Thursday, November 16 to an intellectual feast in celebration of the presentation of a significant work on advertising by the second Registrar of the Advertising Practitioners Council of Nigeria, Dr Josef Bel-Molokwu.

Information and Culture Minister Alhaji Lai Mohammed is billed as a special guest of honour at the event that Chief Olu Falomo, Chairman, Reckitt Benckiser and past chairman of APCON, would chair. APCON Registrar/CEO, Alhaji Garba Bello Kankarofi, would be the chief host.

Mac Ovbiagele, APCON fellow and eminent advertising professional, would lead other advertising specialists, scholars, teachers, leading advertisers, business and media leaders at the event.

The launch would hold at the National Theatre, Iganmu, Lagos.

Bel-Molokwu, a Senior Fellow at the School of Media and Communication, Pan Atlantic University, says that his book, A Trilogy of Advertising: The Profession, The Practice, The Philosophy, seeks to “expand the cache of Nigerian advertising literature”.

A Trilogy of Advertising “is designed as a broad spectrum repertoire to serve all readership needs: studentship, scholarship, teaching, research, hands-on practice”.

A renowned scholar, Bel-Molokwu had previously authored five books on advertising. They include Business Communication Theory and Practice (1997), Advertising in Nigeria: Some Fundamental Issues (1997), co-edited with Dozie Obiaku, Principles of Advertising (1999) and Introduction to Mass Communication (including New Media) in Study Manual for the Advertising Professional Examination (2012).

Josef Bel-Molokwu won departmental and faculty best graduating student prizes in 1973 at the University of Nigeria, Nsukka. He was editor of The Renaissance, editor-in-chief and managing director of three newspaper houses and worked in advertising. He was the second Registrar/Chief Executive of APCON and has since leaving APCON served as a consultant to the industry as well as a teacher at the School of Media and Communication, Pan Atlantic University.

Source News Express

Posted 14/11/2017 7:32:55 PM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

 

You may also like...
Abia Govt. calms nerves as Lassa Fever kills...

CJN’s pronouncement, turning point in fight against corruption...

Herbalist, 5 Badoo cult members arraigned for allegedly...

3 former US Army soldiers in trouble over...

Death threat for popular Nigerian blogger

We are not Aware of Alhassan’s resignation —...

100 feared dead, thousands injured in China quake...

Donald Trump, Theresa May discuss way forward on...

Zuckerberg fights to save Facebook

Trump administration moves to kill ‘US Police Reform’...

63 graduate in vocational training sponsored by Mrs....

N2bn Fraud: Witness narrates how pension funds were...

 

Latest News School principal flogs corps member in front of students Those who feel they have another country free to go — Buhari Boko Haram: Chibok girls release secret diaries 2019: My nomination as Atiku’s running mate an act of God — Peter Obi Death toll in Kaduna violence hits 78 Confusion over Nnamdi Kanu’s whereabouts •He is not in Jerusalem, says Israeli Government DSS breaks silence on Nnamdi Kanu’s escape Ekweremadu set to dump PDP for APC Christian lawyers, others allege genocide in Plateau Ogun guber crisis: Amosun accuses Tinubu, Osoba, Oshiomhole of fraud Buhari gives APC marching orders to take over Kwara from Saraki Spokesman kicks as APC releases song entitled ‘Atiku is a thief’

 

Most Read NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (409,148 views) Nigerian female sex addict opens up, says ‘I like it with both men and women’ (383,690 views) Shameless Genevieve Nnaji exposes breasts in public (316,110 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (259,691 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (238,519 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (225,022 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (204,923 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (186,357 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (171,233 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (166,410 views) Lagos plane crash: Journalist releases victims’ names (162,095 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (149,776 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (70) Business & Economy (3,703) Business Verdict (52) Columnists (949) Complaints & Requests (94) Enterprise & Opportunities (207) Entertainment (561) Features (660) Global Business Monitor (305) International (2,568) Interview (165) Live Commentary (28) Love Matters (145) News (39,849) Opinion (1,127) Pidgin (13) Politics (7,364) Religion (885) Sports (1,740) Stock Watch (35) AMA & Al Jazeera Global Update

 

NLNG Prize for Literature 2018

Zenith Zero Balance

CBN banner

Firstmobile banner

 

 

 

NEWS EXPRESS TV

LIBYA vs NIGERIA 2-3 Goals Highlights

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement