Fidelity bank banner UBA banner
TBWA unveils SMEs Shop to help small businesses adopt branding, marketing for growth

By News Express on 12/06/2017

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 777


Mr. Kelechi Nwosu, Managing Director, TBWA Concept, has called on the SMEs in the country to adopt the techniques that would grow them through branding and marketing or face crashing.

Nwosu made this call during the SME breakfast hosted by TBWA Concept on Thursday in Lagos with the theme “Growing SMEs through Brands and Marketing”.

He advised that SMEs should endeavour to carve a niche for themselves, adding that they should be branded distinctly as it would urge consumers to go for their products.

“My mission is brands evangelism, it on how SMEs would use branding to advance the growth. It is about capturing the market through brand loyalty,” Nwosu said.

He noted that 96 percent of businesses in Nigeria are SMEs, and that they contribute 48 percent of the country’s GDP.

He said: “The relationship is to see how we can collaborate with Aba SMEs with branding that meets international standard. Aba is the Japan of Africa, the city of hard work.”

Nwosu explained: “Brand is a bundle of benefit to the owner, purpose, proposition, personality and positioning is required in branding. A brand is the memories, the stories, and the experience the consumer has with you. When people experience your brand, they come up with the preposition that your brand is different. Apple is a success because of its exceptionality in branding.”

Nwosu stated that over 800,000 are produced in Aba daily, for local and export demands,  adding that over 150,000 dress makers in country are churning out over 1.5 million trendy dresses weekly, while over 30,000 local fabricators are producing industrial equipment daily.

Earlier in his welcome address, Osibo Imhoitsike, Business Director, TBWA, stated that the company provides marketing network for global products, adding that teaching SMEs to drive growth through branding, marketing and social media networks was part of its obligations.

R-L: Managing Director, TBWA Concept, Mr. Kelechi Nwosu, Fashion Designer Mai Atafo, and Chief Executive Officer, UB 40 Advertising, Mr. Sola Lawson, at the unveiling of TBWA Concept SME Shop in Lagos recently.

Source News Express

Posted 12/06/2017 12:47:52 PM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

 

You may also like...
Collapsed building kills 4 in Imo

Navy decorates 16 officers with new ranks

Dickson Best Governor in Nigeria, says Secondus

Breaking News: Arsenal signs goalkeeper Petr Cech from...

NiMET predicts cloudy weather today, with chances of...

26,000 defect from PDP to APC in Yobe...

Group commends Gov. Ahmed on the creation of...

Medical trip: Buhari may not return this week...

Access Bank, Ecobank, UBA branches sealed over unpaid...

Biafra: Gov Sani Bello warns against reprisal attacks...

Breaking News: POLICE DECLARE Rivers House Majority Leader...

Donors, foundations set aside $8m for proposals on...

 

Latest News EFCC lists 22 witnesses to testify against Fayose IPOB reveals Nnamdi Kanu’s position on 2019 Presidential election Boko Haram sacks two communities in Borno Ministry releases details of billions spent on 292 water projects in 7 years 45 Nigerian firms flaunt potential at SNEPCo exhibition 2019: Arewa youths threaten to stop Atiku over Fani-Kayode, Nnamdi Kanu Minimum Wage: NLC threatens to embark on fresh industrial action on November 6 I will contest in 2019, says Shehu Sani Don’t disenfranchise Zamfara electorate, CLO tells INEC •Urges Buhari to call Oshiomhole to order Wike an Action Governor — Prof. Gidado Buhari set to visit Seme border Police arrests drug store operator for murder in Borno

 

Most Read NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (408,421 views) Nigerian female sex addict opens up, says ‘I like it with both men and women’ (383,312 views) Shameless Genevieve Nnaji exposes breasts in public (315,724 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (258,731 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (238,169 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (224,848 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (204,665 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (186,082 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (170,925 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (166,223 views) Lagos plane crash: Journalist releases victims’ names (161,911 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (149,624 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (70) Business & Economy (3,701) Business Verdict (52) Columnists (949) Complaints & Requests (94) Enterprise & Opportunities (207) Entertainment (561) Features (660) Global Business Monitor (304) International (2,559) Interview (165) Live Commentary (28) Love Matters (145) News (39,805) Opinion (1,126) Pidgin (13) Politics (7,325) Religion (883) Sports (1,738) Stock Watch (35) AMA & Al Jazeera Global Update

 

NLNG Prize for Literature 2018

Zenith Zero Balance

CBN banner

Firstmobile banner

 

 

 

NEWS EXPRESS TV

LIBYA vs NIGERIA 2-3 Goals Highlights

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement