Apple eyes unification to increase efficiency

Posted by News Express | 7 October 2016 | 1,903 times

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Apple plans to unify its separate internet services groups into a single campus to compete better with Alphabet’s Google and Amazon.com in the cloud, according to people familiar with the plans.

Apple cloud services teams run by executive Eddy Cue, including Siri, Maps, iCloud, Apple Pay, Apple News and parts of iTunes and Apple Music, will move together into the company’s existing Infinite Loop campus in Cupertino, California, the people said. Currently, most Apple services are developed separately from each other in office parks rented out in other parts of Cupertino and Sunnyvale, California.
The current structure contributes to software bugs and slow product development, the people said. Bringing the teams together at a single, dedicated campus is designed to improve growth of the services business and fight competition from Google and Amazon, the people added. They did not want to be identified talking about private Apple plans.
Apple declined to comment.
As iPhone growth slows and Apple goes behind the scenes to develop new hardware, the services business has been a bright spot. It grew almost 20% in the third quarter and may soon pass the Mac and iPad as Apple’s second-largest revenue source.
Space for the cloud teams at the current headquarters will begin to open as Apple inches toward the launch of Apple Campus 2, a futuristic, spherical structure with multiple floors of open work space. Apple will begin moving employees there in 2017, CE Tim Cook has said.
While many Apple executives want to relocate teams to the new campus, Cue thinks unifying at the old campus is a suitable way to improve his organisation, one of the people said.
A committee of Apple managers is working on the plan to reorganise Apple across its current and future locations. Recently that plan has changed, according to a person familiar with the discussions. Apple originally expected up to 13,000 employees at the new campus. Now that number will increase by thousands and Apple is adjusting internal office space accordingly, the person said.
The new building features open floor plans and few traditional offices.
While some of Apple’s senior vice-presidents are expected to see their offices move over to the new campus management must be at a vice-president level or above to get a formal office, one of the people said.
The new campus will be made up of bench seating, long work tables, and open cubicle spaces, potentially irking employees used to quiet office environments, two people briefed on the new campus’s plans said.
Apple is also reorganising its cloud computing resources to bolster its services business. The company is moving its infrastructure – such as software to process Siri queries and Apple Music downloads – onto a single, Apple-made system, according to people familiar with the matter. Code-named Pie, the platform gives Apple more control and may speed up load times.
•Sourced from Bloomberg.


Source: News Express

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