UK drinkers dump Champagne

Posted by News Express | 1 January 2016 | 2,524 times

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Champagne appears to have lost its fizz to UK revelers, many of whom now prefer to pop a bottle of Prosecco instead, according to London Evening Standard.

“Latest figures show sales of champagne have fallen flat, and drinkers are more likely to opening a bottle of Prosecco instead to see in the new year,” the report said.

“The milder taste and cheaper price of Italian Prosecco is tempting drinkers away from French champagne, and sales of the former have soared in the UK,” the report said.

According to the Standard, “Sales of English fizzy wine are also booming, with one in of every 50 bottle of fizzy wine sold last year grown in English vineyards.

“In M&S English sparkling wine sales have risen by more than 300 per cent, while in Waitrose they have increased by almost 200 per cent.

“Meanwhile, sales of champagne grew by a meagre one per cent.

“Andrew Baker, head wine buyer for Virgin Wines said: “Over the next few years we are expecting to see sales of English wines really take off.

“ “This is down to consumers becoming increasingly aware of the superb quality of these wines, and due to people trying to support locally grown food and drink.” ”

•Photo of drinkers courtesy of London Evening Standard.

Source: News Express

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