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Entry deadline extended for Loeries Special Awards, exciting prizes on offer

By News Express on 30/05/2013

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Deadline for this year’s Loeries Special Awards has been moved from May 31 to June 14 even as the organisers reaffirmed that exciting prizes await winners.

“The Loeries deadline has been extended to June 14, which means entrants still have a chance to win amazing prizes with the Loeries Special Awards,” said the organisers in a statement made available to News Express by e-mail.

Judging takes place during Loeries Creative Week in Cape Town, South Africa, from September 16 to 22 while winners will be announced on September 21 and 22 at The 35th Annual Loerie Awards.

“Loeries Creative Week,” said the organisers, “has become an annual creative hub where over 4,000 members of the brand communication industry not only meet and network, but are inspired and educated by the power of creative communication.”

“Entries in the Street Pole category, Integrated Campaign, Newspaper, Creative Use of Paper Award, and the Young Creatives Award; stand a chance to win overseas trips, iPads and free media space worth thousands of Rand,” the statement said.

It gave details of the prizes to include “a trip to Cannes, a trip to the New York Advertising Festival,” listing “more amazing prizes” that include “ADreach Street Pole Award, ADreach Integrated Campaign Award, Antalis Creative Use of Paper Award, The Times Newspaper Award, and Adams & Adams Young Creatives Award.”

Below is an invitation from the organisers: “Read through the list to see if your creative genius could win you a once in a lifetime prize.

“The overall winner of the ADreach Street Pole Award will automatically be entered into the outdoor category at the Cannes Lions Festival. In addition, the winner gets a trip for two to attend the event in Cannes. NOTE: Street-pole entries may have flighted on any street-pole media and the category is NOT restricted to ads that have only flighted on ADreach poles.

“Last year Stimorol and Ogilvy Cape Town walked away with the ADreach Street Pole Award for their ‘You decide the flavour’ campaign. This year ADreach has added a bonus FREE Loerie entry and you can also get to be a Rockstar at Loeries Creative Week Cape Town!

“If you have flighted (or will be flighting) a street-pole campaign with ADreach between 1 June 2012 - 31 May 2013, you could be one of the 5 campaigns selected to receive a FREE ENTRY into the 2013 Loeries. Plus one of these lucky five will be selected to win a Loeries Rockstar ticket package for Loeries Creative Week Cape Town (accommodation and travel not included).

R100 000 worth of media space is also up for grabs with the ADreach Integrated Campaign Award. The winning brand will receive R100,000 worth of street-pole media space with ADreach.

“Is paper the medium that gives you the space to express your creative gifts? Then the Antalis Creative Use of Paper Award is right up your alley. All paper-based entries in the Communication Design category are automatically eligible for this award.

“The winner receives a Gold Loerie and two Apple iPads for the creative team. TBWA\Hunt\Lascaris Johannesburg took home the 2012 Creative Use of Paper Award for their ‘We sent their briefs back’ entry.

“Enter The Times Newspaper Award and stand a chance to win a trip to NY Festivals! Every ad run by The Times as part of The Times Press Challenge will also receive a free entry into the Loeries. The overall winning entry in the Newspaper category will receive a trip to the New York Advertising Festival for the two creative leads on the project.

“Win a trip to Cannes with the Adams & Adams Young Creatives Award! This award recognises outstanding achievement by talented individuals at the beginning of their careers (27 or under), working in any area of brand communication. Entry is free and the award includes a Gold Loerie and trip to the Cannes Lions Festival.”

Entry details are available at

•Photo shows Debbi Vandeven, 2013 Loeries Digital Jury Chair.

Source News Express

Posted 30/05/2013 12:44:41 PM





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