Gerety Awards names Insight Publicis 2021 Nigerian Agency of the Year

Posted by News Express | 15 June 2021 | 520 times

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•Insight Redefini Group CEO, Dr. Ken Onyeali Ikpe


Gerety Awards, the only creative prize to reward the best in advertising from the female vision, has announced that Insight Publicis is the Nigerian agency of the year.

The Agency of the year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than five minutes in length and includes up to three pieces of work from the past 12 months.

Insight Publicis were awarded for their portfolio cut entry that included work with the Make it Happen Campaign – “Mom-in-Law” and “Junior” for their client Keystone Bank.

X3M Ideas came second with their portfolio cut entry that included work with, Mani Mother’s Day Hotline, La Casera Super Heroes and the board game Escape 2020.

Dr. Ken Onyeali Ikpe, Group CEO of Insight Redefini, said: “It is an honour for one of our operating companies – Insight Publicis – to be recognised by the jury as The Nigerian Agency of the Year. This award is for the incredible team at Insight Publicis who continue to put in the hard work. They made this possible. It is very exciting indeed.”

Named for Frances Gerety, the copywriter who in 1948 coined the slogan “A diamond is forever, The Gerety Awards marks the first time that a jury has been brought together to select the best in advertising – all advertising, not just advertising made for women – through the female lens, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.

Source: News Express

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