NewsExpress banner Firstbank Verve banner Fidelity bank card banner Umm Sulaim's Thoughts Camano banner

Special Feature: The secret to success in Nigerian showbusiness

By Itty Okim on 16/07/2019

Gmail icon

Views: 1,040

•Some of Nigeria’s showbiz stars
•Some of Nigeria’s showbiz stars

In times like this – especially with an economy like that of Nigeria – having a skill is of great advantage.

Statistics reveals that a very high percentage of young Nigerians are unemployed and this is as a result of bad governance, corruption, poor educational structure and poverty.

One would love to know how the individuals who fall in this percentage survive. This is where skills and talents come in handy.

Nigerians are super talented people, especially in fields relating to music and show business generally.

New artistes spring up every minute. There’s always a new name in the industry. Even as you read this, there is a young man somewhere in a Lagos suburb recording his first track in a middle-class studio.

Many of these artistes never get to taste fame or build for themselves a worthy audience while a few others – who had the required knowledge and resources – get to become voices to reckon with internationally. Some others get to be household names but lose their relevance after a while due to certain mistakes.

Branding makes the difference between all three sets of musical artistes.

Just like oxygen is needed to respire and breathe every second, the right branding is the fluid needed to fuel the career of musical artistes.

The reason is that there are so many talents out there, and the only way to keep being relevant is to come up with a niche that appeals to the market.

Take Slimcase for instance, his distinction was his street ‘shaku shaku’ vibe. That became his niche and it has become almost impossible for him to quit doing street music. People love it, but I am scared of what will become of him after this trend dies out.

The same applies to the likes of Idowest, Lil Kesh, Mr. Real, Zlatan and other street musicians.

I also have fear for Timaya and Adekunle Gold. Inasmuch as both do very good music and have beautiful sounds, I have heard many express dislike for them on character grounds.

For a long while, both artistes have been writing songs that point at criticising their ‘enemies’. Timaya seems to always have something to say about his haters and how they do not want him to prosper.

Perhaps he doesn’t know, the sound of such hating just shuts the mind of many music lovers from actually enjoying his songs.

Adekunle Gold on the other hand has not only been singing about haters, but has also been doing almost too many comparisons. If he’s not differentiating between a cat and a tiger, it is a face cap and a gele.

We know he is a beautiful song writer and has a magical voice, but why exactly is he not extending his writings to other pressing and more interesting topics?

Even if he wants to settle for a niche, he started out as a lover boy. We know him to be a lover boy. He should stick to the ‘orente’ vibe. If he is not careful, he might lose all the fame and legacy he has built over the years.

Peruzzi is another beautiful artiste who has the talent and fame but seems to be starved of love from the public. He should intentionally do his best to kill the notion of him not being able to make hit songs on his own without a feature.

No doubt, he is a good writer, has a good voice and performs above average. He should be way ahead of where he is right now.

The talent is not enough. The artiste with the best branding gets the hearts of the public. This is the secret to success in show business, not only in Nigeria but the entertainment world as a whole. The key is branding.



Source News Express

Posted 16/07/2019 11:42 AM





You may also like...
Yul Edochie reveals magic wand for success

Halima Abubakar turns marijuana advocate

Lack of regular sex can lead to mental...

TOP 10 Nigerian songs

Nigeria’s TOP 10 Songs

Nigeria’s TOP 10 Songs

Meet Nigeria’s biggest laugh merchants (Alibaba worth $7m,...

I still dey inside Val matter with Bose...

New Zone 2 Lagos AIG to host crime...

TOP 10 Nigerian songs

Nigeria’s TOP 10 songs

My failed marriage has left me scared and...


CBN milk production

CBN banner advert

UBA Wise Savers Promo


Maggie's Blog
Latest Gist Lamentation of Nollywood porn star who has slept with over 100 men Divorced Tonto Dike wants to be pregnant again SPECIAL FEATURE: What really is Naira Marley’s plan? Still on dat matter: If you Sowore me, I DSS you! Are you a wife material? Don Jazzy needs you NOW! Revealed! Why Gov Emmanuel cannot sack Ini Edo as his personal aide Goodnight, the Ozigizaga King Nigeria’s TOP 10 Songs Dat Sikiratu Xmas Budget 2019 . . . Omotola demands to be addressed properly henceforth Eniola Badmus begs angry fans for eyeing other women’s lovers SPECIAL FEATURE: Laughter, tears and goosebumps, By Itty Okim


Most Read Nigerian stars who cannot do without smoking (87,581 views) At last, Davido reacts to Chioma’s shirtless ex-boyfriend photo (57,779 views) Husband dashes Mercy Johnson’s hopes, turns her to sales girl ahead of birthday (31,832 views) Veteran actor Kanayo O. Kanayo’s shocking discovery at Imo Government House (24,550 views) Anita Joseph breaks born again rule (22,575 views) See what Cossy Orjiakor wore to meet Sanwo-Olu (17,480 views) Popular female gospel artiste whose love for cigarettes and spirits is unequalled (17,412 views) Wife slaps Governor Obiano over mistress? (17,371 views) Nigerian music stars who may never shine again (15,172 views) Jim Iyke declared wanted (13,795 views) Cossy Orjiakor on wheelchair after attack by ‘evil’ pussycat (11,971 views) Expensive joke that may put Basketmouth in trouble (11,520 views)


Africa Media Agency and Al Jazeera