NewsExpress advert Yudala banner
Ikechukwu Kalu leaves FCMB, joins CPPL

By Nelson Obine, Lagos on 14/01/2015

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 3,493


Marketing guru Ikechukwu Innocent Kalu has joined Customer Passion Point Limited (CPPL) as a Value Creation Consultant after a successful two years stint with First City Monument Bank (FCMB) Limited, following the expiration of his contract as Vice President/Group Head, Marketing and Communications, with the financial institution.

Kalu described the period he managed the FCMB brand as “extremely rich and exciting” for him. During this period, he spearheaded innovations in customer engagement, created quality awareness for the brand and sustainably drove up both brand equity and adoption of the bank’s products and services.

Kalu’s professional and work experience spans over 30 years garnered from various blue chip firms both in Nigeria and East Africa. Interestingly, he joined FCMB at a point when the bank rechanneled its focus to retail and was charged with the responsibility to widen the brand appeal across segments to achieve the business objective. He succeeded in providing insights that led to far reaching decisions, both strategic and tactical, which accelerated the attainment of the set goals.

He said: “My personal vision for any brand I manage is to leave it better than I met it. I am delighted that this was achieved and as the bank saw positive growth in the Top of Mind Awareness, Customer Acquisition and increase in the average lifespan of its customers within the 28 months of managing the brand.”

At Customer Passion Point Limited, Kalu will be the Lead Consultant and would put his wealth of experience to bear in their commitment to help growing businesses, develop and operate profitably.

Kalu began his career with Guinness Nigeria Plc, where he spent 19 years working in different capacities spanning Production, Human Resources, Internal Audit as well as Marketing. In 2002, he joined MTN Nigeria’s Trade Marketing Department and grew very rapidly to hold senior positions including Head of Segments, Ag. General Manager (Consumer Market) and Head of Regional Marketing Operations, before he left to join Zain Nigeria (now known as Airtel) in 2008 as Head of Churn and Retention, and later as Head of Segments.

Kalu later left Airtel Nigeria to join Zanzibar Telecommunications Limited (a part of Etisalat) in Tanzania as Marketing Director and was recruited from Tanzania to work for FCMB.

•Photo shows Ikechukwu Kalu.

Source News Express

Posted 15/01/2015 12:09:19 AM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

 

You may also like...
Group raises alarm over businessman’s threat to stop...

Sidel launches innovative beer bottle

Trump makes U-turn on immigration threat, others

Bayelsa Govt. to borrow N20bn to complete projects...

Bayelsa Governor condemns purported plot for parallel PDP...

Nigeria to sign visa-free pacts with 8 countries...

Breaking: Nigerian troops capture foreign mercenaries, sack Boko...

Minister hails Nigerian TV, film content producers

RIGHTSView: The debate on ELECTRICITY TARIFF

Okorocha renames Ministry of Happiness

Ambode demands immediate redeployment of police officers over...

Question mark over UK firm that promised $1.5bn...

 

Latest News Dana Airlines plane carrying 49 passengers runs into the bush Mastermind of Benue killings nabbed Champions League: Messi rescues Barca against Chelsea, Bayern hammer Besiktas Court seals Michael Okpara University over tax default NNPC spends $5.8bn on fuel imports in just a few months Demolition: Kaduna APC seeks removal of GOC, heads to court IPOB accuses FG of using delay tactics to keep members in prison Police confirms abduction of 3 by Boko Haram in Yobe Abia seeks presidential approval for Enyimba Industrial City Senate to investigate NNPC, NAOC secret bank account Global energy market forecast favours gas — Tony Attah Nigeria Computer Society holds ICT ‘Whizkids’ competition for secondary school students

 

Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (325,646 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (317,202 views) Shameless Genevieve Nnaji exposes breasts in public (253,878 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (208,299 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (194,435 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (187,249 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (162,702 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (146,096 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (140,101 views) Lagos plane crash: Journalist releases victims’ names (129,151 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (127,654 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (122,863 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (34) Business (2,897) Business Verdict (33) Columnists (803) Complaints & Requests (94) Enterprise & Opportunities (203) Entertainment (446) Features (548) Global Business Monitor (226) International (1,798) Interviews (143) Live Commentary (28) Love Matters (105) News (32,985) Opinion (883) Pidgin (10) Politics (4,509) Religion (680) Sports (1,438) Stock Watch (27) AMA & Al Jazeera Global Update

 

 

Football president George Weah puts Liberian army to the test

 

APO Group Partner

 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement